afaqs! news bureauPublished: 6 Apr 2015, 12:00 AM

Razorfish appoints Divya Uttam as director, strategy

She joins the digital agency from Cheil Worldwide.

Razorfish has announced the appointment of Divya Uttam as director, strategy. She joins the digital agency from Cheil Worldwide.

Razorfish appoints Divya Uttam as director, strategy
With a track record of over nine years transforming and building brands in B2C, B2B and government enterprises, Uttam has driven digital transformation journeys for many brands. Some of which include Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson's Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB, amongst others. A recent campaign that she worked on for Dettol for 'Global Hand Wash Day' was executed in 32 countries and recognised as the best campaign 2014 across Reckitt brands by CDO (Reckitt Global Marketing HQ). She has won five awards (Spikes and DMAi) in her previous stint.

Speaking on the new role, she says, "Nothing excites me more than decoding the complex digital world for clients, helping brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India's thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege."

She also helps brands design, build and use web tools and technology in an approachable and accessible way, to provide innovative experiences to their consumers.

Says Gaurav Pathak, COO Razorfish India, "Divya's incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings."

Charulata Ravi Kumar, CEO Razorfish India, adds, "In today's digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix."

A part of Publicis Groupe, Razorfish India has a team of over 500 (Strategy, Technology, Creative & Media), across Gurgaon, Mumbai and Bengaluru. Its clientele includes McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish's team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, United Kingdom and United States.