Getting a million views within days is no longer the preserve of movie teasers!
Editor's Note: This article is a part of a new section on the business of Digital Video that will soon appear on afaqs!
When it comes to a game of truth and dare, or, for that matter, any game, between a father and a son, the father always has an upper hand. This is so starkly portrayed in 'Truth or Dare with Dad', the latest video from the house of The Viral Fever (TVF).
True to the name of its creators, this video has gone viral, crossing the 'one million views' mark in just four days since it was uploaded (April 15) on YouTube.
Prompted to do so by his friend, when Jeetu dares his father to do something bold, he feels like he has the upper hand in the game. But the tables slowly begin to turn, as he finds himself in a weird situation; he agrees to marry Hemlata, one of his distant relatives! The expression on his face is worth seeing.
But hang on... why are we telling you this? We can see the 'Spoiler Alert' alarms going off in your head as you read this! Okay, never mind. Just watch the video. It has some jaw-dropping performances. One such is when Jeetu's friend very casually justifies his need for a double bed. With friends like these, who needs enemies, right?
By the way, how would you feel if your father said, "No one comes back from Thailand a virgin!"
But wait a second - How would HE know? (He found out at Chadda Saheb's party, of course!)
Directed by Raghav Subbu, the video features Gajraj Rao, Seema Bhargava, Jitendra Kumar and Manoj Sharma. The script is written by Chandan Kumar.