afaqs! news bureauPublished: 2 Jun 2016, 12:00 AM
Advertising

AMES 2016: Ogilvy & Mather India is Agency Of The Year

The agency has won the honour in three categories - Effectiveness, Digital Strategy, and Media Strategy.

Ogilvy & Mather, India, has been conferred with the Agency Of The Year Award in three categories - Effectiveness, Digital Strategy, and Media Strategy, at the Asian Marketing Effectiveness and Strategy (AMES) Awards, held on May 31, in Singapore this year. The agency has bagged a total of three Gold, seven Silver and four Bronze metals at the AMES 2016.

Ogilvy & Mather, India, has won a Gold for the campaign '#EndAcidSale' by Make Love Not Scars (the advertiser) in the Effectiveness category under the sub-category of Charities, Public Health and Safety, and Public Awareness Messages. The agency's entry '#EndAcidSale' has fetched it another Gold within the sub-category of Charities, Public Health and Safety, and Public Awareness Messages under the main category of Digital Strategy.

AMES 2016: Ogilvy & Mather India is Agency Of The Year
The agency has also won a Gold for the entry
for Daman & Diu Tourism in the Lifestyle sub-category under Digital Strategy. Meanwhile, the agency has bagged a Silver for the entry Ilha de Calma for Daman & Diu Tourism in the sub-category, Digitally Integrated Campaign, within the main category of Digital Strategy.

The campaigns for which Ogilvy & Mather, India has bagged Silver metals in the Effectiveness category within the sub-category of Small Budget Marketing Campaign include '#EndAcidSale' by Make Love Not Scars (the advertiser) and 'The Joy Exchange' campaign by The Akanksha Foundation (the advertiser) in the sub-category Sustained Success. The agency has also bagged a Bronze for the campaign 'A for Anthem' by The Akanksha Foundation.

Ogilvy & Mather's campaign entry '#EndAcidSale' for Make Love Not Scars has fetched it a Silver within the Social sub-category under Digital Strategy as the main category while the same entry (#EndAcidSale) has been awarded another Silver in the Video sub-category under Digital Strategy.

P&G's Ariel - Share The Load by FoxyMoron has grabbed a Silver, too, within the Social sub-category.

Ogilvy & Mather's campaign 'A for Anthem' for The Akanksha Foundation has been awarded a Bronze in the Small Budget Media Campaign sub-category as has the same agency's entry '#EndAcidSale' for the advertiser Make Love Not Scars, both being within the Media Strategy as the main category.

In addition to this, BBDO India's Ariel - Share The Load campaign for Procter & Gamble (P&G) has won a Gold in the Integrated Use Of Media sub-category within the main category, Media Strategy.

The same campaign entry has also bagged a Silver in the Effectiveness category within the sub-category Home Furnishing, Appliances, Maintenance, and Household Products. The agency has also won a Silver for the same campaign entry in the Media Strategy category within the sub-category, Home, Furnishing, Appliances, Maintenance, and Household Products. The campaign has also bagged a Bronze each for BBDO India's Ariel - Share The Load campaign in the sub-category Insights/Strategic Thinking, and Integrated Marketing Campaign within the main category Effectiveness.

iProspect India, the global digital performance agency from the Denstu Aegis Network, has won a Silver for its iSync campaign for Franklin Templeton Investments within the category Best Use of Data and Analytics in Real Time for a search campaign.

MullenLowe Lintas Group has won a Silver in the Effectiveness category for the campaign '3 More Years', for Hindustan Unilever, within the sub-category of Insights/Strategic Thinking. The agency has also been conferred with a Silver each for Hector Beverages' campaign 'Drinks And Memories' within the sub-category of Marketing Campaign for National Brand Development, as well as the agency's campaign 'An Idea Can Change Your Life' for Idea Cellular (the advertiser) in the sub-category Sustained Success within the main category Effectiveness.

Mindshare has bagged a Gold for its entry 'Knorr Aunty Reply - Mom's Food Search Engine Online' for Unilever in the Mobile sub-category within the main category Media Strategy.

McCann Worldgroup has been awarded a Silver for Maggi's #WeMissYouToo campaign by Nestle in the sub-category - Marketing Campaign for National Brand Development. It has also been conferred with a Silver for the same entry in the Food Products sub-category within the main category Digital Strategy. The campaign 'PROMIX - The right pill for your portfolio' for Hindustan Unilever, has been awarded with a Bronze in the Business Intelligence sub-category within the main category of Data Analytics.

Amazon's 'Show Me More' campaign has fetched a Silver for Orchard Advertising in the e-commerce category at AMES 2016.