Aditya Birla Group gets new logo

The Aditya Birla Group, a premium global corporation, rolled out its new logo on the company's social media platforms (Facebook, Twitter, and YouTube) on August 15, 2016.

The new logo is a colourful amalgamation of red, yellow, and orange enclosed within geometrical shapes such as a rectangle, a triangle and a semi-circle, and is in line with the company's thought 'A new mark for new milestones'.

"The bright colourful sun at the base forms the logo's solid foundation in a bolder and more forceful global version. The criss-crossing sunbeams connote the vibrant internal and external movement of energy. Like a prism, it refracts the multi-dimensional facets of our Group. It imparts a deep sense of simplicity, solidity, permanence, vim and vigour. Hope. Our timeless values. Our boundless optimism. And, all these culminate in the dramatic ascension of our Group, rising in perpetuity, reaching higher peaks," says the company about the new logo in a post on its website.

The logo is being promoted on the company's social media platforms with the hashtag #ABrandNewJourneyABG. As part of the re-branding initiative, the company also released a short video on its YouTube channel on the occasion.

In a post on its company website, Kumar Mangalam Birla, chairman, Aditya Birla Group, says, "Our new mark, for new milestones - It's all about us, our glorious past, our unmatchable legacy, our ongoing success, and our exciting journey into the future. The Aditya Birla logo in its brand new avatar crystalises our fascinating story of change and transformation. We have changed and how. These 20 years have seen us evolve and scale new heights. It has been truly a transformative journey."

He further adds, "We have grown from USD 2 billion to USD 41 billion, from eight countries to 36 countries, 60,000 to 1,20,000 colleagues, eight nationalities to 42 nationalities, from an average age of 56 years to 36 years, and from 0.4 per cent women in the managerial cadre to 14 per cent today. In essence, we are a much more dynamic, vibrant, youthful Group across five continents. In keeping with this change, I felt the need to refresh our existing logo. It made sense to contemporise it. It has served its time and helped build our Group identity and lent heft to our Group's business identity. Our new corporate mark is a fine blend of continuity and change. It captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and closely linked with the name of our legendary leader and my father Aditya Vikram Birla. His persona evoked all that is positive in business and in life."

The Aditya Birla Group is a premium global corporation that also finds a mention in the Fortune 500 list of companies. The company claims to have 1,20,000 employees, belonging to 42 nationalities, with interests across sectors such as apparels, mobile telephony, life insurance and asset management, retail, fertiliser plants, and metals.