afaqs! news bureauPublished: 7 Dec 2016, 12:00 AM
Advertising

What's Your Problem gets Tejas Mehta on board as Founder-Member and Director - Strategy and Account Management

Mehta was previously working with Mindshare as senior director - strategy and innovations.

What's Your Problem gets Tejas Mehta on board as Founder-Member and Director - Strategy and Account Management

In a recent announcement, Tejas Mehta has joined What's Your Problem (WYP) Brand Solutions, a digital agency, as a founder-member and director - strategy and account management. Mehta comes with over 12 years of experience, the most recent one being as a senior director - strategy and innovations at Mindshare.

What's Your Problem gets Tejas Mehta on board as Founder-Member and Director - Strategy and Account Management
What's Your Problem gets Tejas Mehta on board as Founder-Member and Director - Strategy and Account Management
Mehta's advertising and communication experience has been in various disciplines; account management, planning and business head across mainline, digital and media agencies. He has worked in agencies such as Ogilvy One, Contract, Pinstorm, and Mindshare, with expertise in categories like online services, consumer durables, finance, hardware (paint), media and home appliances. He has helped build various brands including Asian Paints, Cadbury Dairy Milk, Disney, HSBC, Jaguar Land Rover, Free Basics (FB), Castrol, Star Network, Byju's, Diageo portfolio, Adlabs Imagica and Housing.com.

Mehta replaces Hammad Khan who left recently due to personal reasons.

Commenting on the development, Amit Akali, managing partner and creative head, WYP, says in a press release, "What's Your Problem is unique in its offering. It's not just a full service digital agency - it's a truly integrated agency that offers everything (social media, website development, digital content, TVCs, print, outdoor, activation, brand positioning exercises, logo, packaging, etc.) a client needs by combining strategy, creative and technology expertise. Whatever be the marketing problem, we find a solution and execute it in the medium needed. We've been doing almost everything for some of the biggest clients in the country; ITC, Kotak, Franklin Templeton, Flipkart, Bharat Matrimony, Pico Sauces, CocoFly beverages, etc. over the last year. With Tejas coming in, we're now poised for our next stage of growth."

He adds, "Tejas not only believes in our philosophy but has been working towards developing these integrated skill sets throughout his career. Very few people have this unique combination of experience across mainline, planning, strategy, creative, digital, content, running a business, etc. He's had the opportunity to head businesses, allowing him to contribute to brands not only in their communication needs but also towards their business goals with some innovative solutions across traditional and new age media avenues. I believe he's the right person, along with the founding team of Huzefa (director - creative and content), Divya (director - creative and art/design), Praful and myself to lead the agency."

Commenting on his appointment, Mehta says in a press release, "With the emergence of multiple media channels and a multitude of touch points within each channel, it is getting increasingly difficult for brands to cut through the clutter, hold consumer's attention and eventually strike a meaningful conversation. Brands are left with no option, but to look for ways to adapt to newer platforms and integrate the brand message without losing the core essence of the brand. Going forward, this is what I wanted to explore for brands, clients and their businesses. When I started chatting with Huzi, Divya, Praful and Amit, I realised that is what was at the heart of WYP's existence."

He adds, "I've been wanting to be a part of creating path breaking work, work that will be recognised in 'modern day marketing' - work that's a true blend of creative ideas, deep rooted human insights, integrated across media touch points infused with technology as and when needed. And that's only possible at agency that has problem solving and integration at the heart of its existence. What's exciting is that we're at the nascent stage of the agency, with WYP being just over a year old. Though that comes with its own set of challenges, it is an exciting time to come on board and shape the agency that I have dreamed of working for. I want to create a platform, where people would love to come and do their best body of work. The idea is to create smaller, hungrier teams, more united teams - no more silos, the only agenda being doing great work."