Livpure appoints DigitalF5 as its digital agency

In a recent announcement, DigitalF5, has bagged the digital mandate for Livpure, a water and air purifier solution providers for commercial and home applications. The agency will manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions. The mandate was won post a multi-agency pitch which saw participation from other digital marketing agencies.

Sushil Matey, director, Livpure, says in a press release, "Team DigitalF5 has a unique ability to differentiate between conversations with their category context. The organization has a proven track record of intensely mapping the consumer journey and then precisely utilizing the right opportunity with the most appropriate communication peg. We are happy to join hands with DigitalF5 and are confident that it will help us in creating a truly unique brand image of Livpure."

Barin Mukherjee, co-founder & CEO, DigitalF5, says in a press release, "Livpure is already a well-established player in its segment with a strong brand identity. However, like many other players in the category of water and air purifiers, it has so far focused on performance-oriented marketing operations. However, the target going forward is to focus on digital initiatives in enhancing its brand engagement and this is where our expertise comes in. We look forward to assisting Livpure in its goal of truly connecting with and educating its customers."

The account would be managed by digitalF5's Delhi office.