Suzuki Motorcycle India announces new partners

Suzuki Motorcycle India (SMI), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication needs of the company.

Happy mcgarrybowen has been roped in as the new creative agency, while dentsu X, would be the media-partner for Suzuki two-wheelers henceforth. Both are a part of Dentsu Aegis Network. MSL India, Publicis Group's strategic communications and engagement network also comes on board as the public relations partner.

Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India says in a press note, "These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufacturers in India, but also on the cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,"

Kartik Iyer, CEO and co-founder, Happy mcgarrybowen, says, "It is always exciting to enter a new category. And even more exciting when the category is two wheelers. We are really proud to partner with Suzuki in building their brands in India. We look forward to doing some great work that truly pushes the needle in the category and in Suzuki's favour,"

Divya Karani, CEO, dentsu X India, adds, "We are absolutely ecstatic and honoured to be chosen as the preferred media partners for SMI! Suzuki Motorcycles has the unmatched potential of delivering advanced engineering and design, at competitive pricing. We are delighted that SMIPL appreciates our consumer-centric approach that delivers on a truly brand immersive experience."

Speaking on the partnership, Amit Misra, CEO, MSL India says, "We are privileged to be chosen as Suzuki India's PR partners. We are confident that with our deep auto experience and content capabilities, we will create compelling stories and campaigns that drive traction and business impact."

All the three partnerships have been in effect since August 1, 2017.