afaqs! news bureauPublished: 3 Jan 2018, 12:00 AM

VuLiv Player strengthens its senior leadership team

The offline OTT start-up appoints Hemant Sachdev, Ambika Srivastava and Rajive Chandra as the company’s advisory Board of Directors.

VuLiv Player, an offline OTT entertainment platform has appointed Hemant Sachdev, former Microsoft India JMD, Ambika Srivastava, former CEO, chairperson Zenith Optimedia and Rajive Chandra, former director strategy and business development, Motorola Electronics, as the company’s advisory Board of Directors. As strategic advisors, the highly experienced trio will bring global expertise and in-depth industry knowledge to support tech enthusiast of VuLiv Player, thereby providing mentorship, guidance and assistance.

VuLiv Player strengthens its senior leadership team
Hemant Sachdev
VuLiv Player strengthens its senior leadership team
Ambika Srivastava
VuLiv Player strengthens its senior leadership team
Rajive Chandra

Speaking on his new role, Sachdev says, “Having been a part of a few exciting journeys - Airtel, a start-up who built global scale, and Microsoft who effectively managed global scale - I see video as a big opportunity to reach to the mass of India. Delighted to partner with Team VuLiv Player in this journey from consumer insights to profitable scale and help democratise video.”

Sachdev has over 30 years of experience in consumer marketing and online business in key areas of technology and business. As a strategic advisor to VuLiv, he will bring his consumer facing insights in leading the company’s marketing strategy to enable top-line growth and exponential customer engagement.

Srivastava brings with her a vast experience of over 30 years in the field of advertising. Her last few assignments in the media space at Vivaki Exchange, Zenith Optimedia, Discovery Channel has launched award winning innovations in the field. As a strategic advisor to VuLiv, she will be playing a pivoting role in driving media strategy communication and innovation initiatives for the brands.

Chandra too has over three decades of experience. He has worked with a number of brands such as Motorola, Dell and Tom Tom. He will be guiding the team on data science building big data and pattern recognition science to understand the behaviour of consumer and build a personalised unified recommendation engine for the platform.

Commenting on the appointment of new leadership, Manoj Kumar Gupta, founder and CEO, VuLiv, says in a company statement, “I am delighted that (Hemant) Sachdev, (Ambika) Srivastava and (Rajive) Chandra, are by my side... With tectonic shift in media and advertising world, consumption and creation of entertainment is an all-time high. VuLiv Player upholds this challenge of 'Simplifying Entertainment' playback and is building a seamless transition from users generated content on device to originals OTT content online. In this journey, Our advisory board’s significant expertise in consumer insights, big data analytics and brand value creation will propel us towards our vision to make VuLiv Player a global success and a trendsetter in the video space.”