The account was won post a multi-agency pitch.
In a recent announcement, Bisleri International has appointed Wavemaker India as media agency. Wavemaker, the media, content, and technology agency from GroupM created from the merger of Maxus and MEC, will also manage the offline media communications buying and planning for the brand Bisleri Fonzo.
Speaking on this win, Kartik Sharma, managing director, Wavemaker – South Asia, says in a press release, “We are extremely excited to start our partnership with Bisleri, one of the most trusted brands in India. Through our new operating system ‘Rapid Growth Planning’, we could demonstrate to Bisleri how we can help grow their business further. I am confident about our in-depth understanding of the dynamic consumer journey clubbed with innovative media solutions which will help the brand connect to its consumers in many meaningful ways.”
Wavemaker won the account following a multi-agency pitch.