Kurl-on awards creative mandate to FCB Ulka

Mattress manufacturer Kurl-on has awarded its creative mandate to FCB Ulka FCB Ulka, flagship ad-agency of the FCB India Network. The agency will service the brand from its Bangalore office. The mandate was awarded the following a multi- agency pitch.

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Speaking on the occasion, Ashutosh Vaidya, CMO, Kurl-on, says “Kurl-on as a brand is transforming, from being known as India’s largest selling mattress brand to a leader in technologically driven home-comfort products. We wanted an agency that could understand this vision and work with us through the journey. We met many agencies through a pitch process, but FCB Ulka stood out. We are confident of this partnership and look forward to meeting milestones together.”

Commenting on the win, Theresa Ronnie, vice president, FCB Ulka- Bangalore, says "Kurl-on is a brand with impressive presence in the Indian market. They wanted an agency partner which understood the brand's business aspirations. We in turn, were very impressed with their ability to understand and seek differentiation that creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together.”

Adding, Romit Nair, creative head, FCB Ulka - Bangalore, says, "I believe this is the start of something big and beautiful. We are really excited to partner Kurl-on on the next phase of their journey and hope to create a strong relationship that leads to some beautiful work."