Enormous wins Reliance Health Insurance's creative mandate

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Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.

Reliance Health Insurance is a new entrant in the insurance category and offers affordable family medical insurance plans across a wide range of options. Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018.

Ravi Vishwanath

Speaking about partnering with Enormous, Ravi Vishwanath, chief executive officer, Reliance Health Insurance, says “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous shares our values and we look forward to an exciting partnership.”

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Ashish Khazanchi

Ashish Khazanchi, managing partner at Enormous Brands says, “Reliance is changing the basic framework of the health insurance business with their products. It is important to capture this in the ensuing brand communication and strategic framework. We understand the business and the emotion behind it well, and I look forward to beginning this journey.”

A new launch campaign for the brand is already underway and will be seen across several mediums including television, print, digital and outdoor.

Enormous has full service offices in Mumbai and Gurgaon. The agency handles OLX, Dish TV, Motorola, Times Internet, SBI General Insurance, Shopclues, Lenskart among others.