The campaign #DominosInSiachen was timed to coincide with Republic Day.
Saluting the efforts and many sacrifices of the Indian Army Soldiers in protecting the nation, Domino’s Pizza celebrated the Republic Day this year with the Indian Army troops in the Siachen Glacier and delivered 4000 pizzas to the soldiers deployed on the forward posts at almost 20,000 ft. above sea level. The impeccable initiative was taken with an aim to offer the soldiers a few moments of joy, while they are away from their families serving the nation.
Domino’s team expressed elation and honour to have shared this joyful moment with the soldiers who serve the nation while showing unwavering grit and determination in the face of extremely harsh weather and terrain conditions. This gesture of serving hot pizza was a small tribute to the Indian Army for their immense contribution towards national security.
Pratik Pota, Chief Executive Officer & Whole-time Director, Jubilant FoodWorks said, “We are immensely proud and honoured to have served hot Domino’s pizzas to the Indian Army soldiers deployed at the world’s highest military base on Republic Day. It was a privilege for us to have shared some joyful moments with these soldiers who work there tirelessly in extreme conditions to secure the nation’s borders and keep us safe. A team from Domino’s Pizza went to the Siachen Base Camp and prepared and served hot pizzas to the soldiers as a small token of appreciation and gratitude for their selfless service. We look forward to more such opportunities to be of service to our Armed forces.”