OYO reveals the new global brand identity of its rental housing offering - OYO LIFE

Hospitality firm OYO has recently announced the re-branding of its long-term, fully-managed housing rental solution that will now go by OYO LIFE. Known previously as OYO Living, OYO LIFE provides upgraded living experiences at affordable prices to young professionals globally. Rohit Kapoor, who joined OYO in December 2018 as the CEO of New Real Estate Businesses, takes on the additional role of leading the OYO LIFE business. Kapoor will join Kavikrut, chief growth officer, OYO Hotels & Homes to build the OYO LIFE offering globally.

Launched in October 2018, OYO LIFE offers residents fully-managed independent residential units, inclusive of contracting, furnishing, cleaning, maintenance, and in-stay services. In less than six months since its launch, OYO LIFE has more than 10,000 beds signed, 6000+ live and is adding 1000+ new beds every month, making it one of the largest businesses for branded, fully-managed housing for millennials globally. The adoption of the OYO LIFE brand and transitioning from its previous identity has begun globally, starting with Japan.

Commenting on this, Ritesh Agarwal, CEO & founder, OYO Hotels & Homes says, "Globally, we have close to half a million rooms with a clear focus on providing great living spaces. OYO Living was conceptualised based on the feedback and demand from our valued customers and asset partners. With its launch, we embarked on a journey toward becoming India's biggest provider of housing, consolidating our position as a category innovator and leader. Its new identity - OYO LIFE - is based on the philosophy that housing is an essential product of 'life' and influences and inspires how you live your life.

He adds, "Rohit joined OYO in December last year and has, in around 75 days, built a strong, resilient team for our new real estate business, right from scratch. With his passion and rock-solid leadership skills, he has proved to be a valuable asset to our company. We're thrilled that in addition to being CEO of our new real estate business, Rohit will now take on the responsibility to lead and scale the OYO LIFE business in India".

"I am ecstatic about the extended responsibilities and to take OYO LIFE to greater heights. While we are currently focussing on young professionals, in the future, we see the potential for customers across various stages of life, ranging from students and couples right up to families and senior citizens across diverse income groups, looking for such fully-managed accommodations. We wanted the new identity to reflect this vision and be a neutral, all-encompassing, aspirational brand for our varied audience groups and therefore, chose OYO LIFE. Like we all at OYO now rightly say - It is still Day 0 for us," says Kapoor.

ALSO READ: Animal wins creative mandate for OYO Hotels and Homes

OYO LIFE accommodation provides essential amenities like Wi-Fi, television, regular housekeeping, power backup, CCTV surveillance, and 24/7 caretaking. Residents also have access to OYO Support at all times, at no additional cost over the monthly rental charges. Starting at INR 7999 per bed, per month, OYO LIFE could help residents save on brokerage, lock-in periods and the hassle of searching for house help and support services involved while moving to a new residence. The brand aims to expand globally with the goal of crossing 100K beds in 2019.