Debashish ChakrabortyPublished: 15 Mar 2019, 4:05 AM
Marketing Initiative

Do you have the singing talent to get Janta Ka Pyaar and rise the Dewaar? COLORS presents the third edition of Rising Star

Voting will be through the VOOT App and the audience will be a crucial part of the expert panel along with Shankar Mahadevan, Diljit Dosanjh, and Neeti Mohan.

India is a land of numerous opportunities and talents. Among the wide range of talent, Music is something which is not just limited to borders or boundaries but is accepted and appreciated by all. It binds us all with a feeling of togetherness by breaking barriers and uplifting us to a podium which is above any caste, creed, colour, or gender. Bringing out the star within us, COLORS Rising Star is back with the third season of its soulful, melodic and euphonious LIVE singing reality show. Tuned around the philosophy of 'Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar', this year, the show reiterates the age-old truth that artistes’ stardom lies in the support of their audience. Judged by music maestro Shankar Mahadevan, singing sensation Diljit Dosanjh, and singing diva Neeti Mohan, the show premieres on March 16, 2019, and will air every Saturday and Sunday at 9:00 p.m only on COLORS.

The upcoming season will have talented contestants touching hearts by their soulful voices and incredible journey. From a 19-year-old contestant who got married against her father's wish and now plans to win back his love through music to a global singing sensation whose name is yet unknown, Rising Star will give them all a chance to win hearts. Revolving around the prime theme of 'Janta Ka Pyaar', the contestants are set to put the stage on fire with their dulcet sound and will fight to win the trust and love of the audience who along with the expert panel of judges, play a pivotal role in making them win the prestigious title. The judges-at-home are required to vote for their favourite participant through the VOOT App - on which the show will also stream. This season will be hosted by the actor-singer Aditya Narayan.

Speaking at the show’s launch event, Nina Elavia Jaipuria Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “After two successful seasons, Rising Star has established itself as India’s only LIVE interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasizes the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond. The 9 p.m weekend slot on COLORS has worked tremendously well for us with a hit season of Khatron Ke Khiladi and we are sure that this season of Rising Star will resonate with the audience in a similar way.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Our audience have enjoyed shows like Bigg Boss and Khatron Ke Khiladi over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. Brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no overproduced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show, your teacher, your community and even your society will all cheer for you to be a singing star.”

Producer Vipul D Shah of Optimystix Pvt Ltd, said, “The Indian audience has overwhelmed us with the love they have showered on Rising Star in the first two seasons. This time again, the wall between the contestants and the audience continues to remain the most crucial element of the show and it can only be lifted for the best singers based on live votes. Our concentration in this season is of course, the mass support of the public via live voting. It is the audience who has the power to pave the path of success and opportunities for our talented singers”.

Music Maestro, Shankar Mahadevan who is returning for the third season of the show, said, “I have been mesmerised by the talent on Rising Star in the past seasons and I am sure this year too we will witness some exceptional talent. For me, the focus remains on the nuances that one needs to work on to get the pulse of the song right. Also, it's important that whichever song they choose, communicates the emotion well. I believe, contestants should also treat this as a platform to enhance their skills.”

Adding further, acclaimed singer Diljit Dosanjh, said, “The talent we witness on Rising Star has always been inspiring. It is indeed a delight to meet these extraordinary contestants from all walks to life and watch them touch lives through music. In the past two years, I’ve witnessed multiple artists get their due limelight and I am sure the line-up this year is equally promising.

Neeti Mohan, who is joining on the panel of Rising Star said, “I have loved the format of the show from the first season. The live voting process that lifts the wall between the contestants and the audience is quite exciting as it happens real time. I feel every deserving talent should be encouraged and that's what my role would be on the show. This is my first live reality show and I can’t wait for this journey to begin”.

Actor-Singer Aditya Narayan who will take over the reins as the host this season said, “I have hosted a fair share of reality shows but never have I been associated with a show with such a concept of live voting. It is such a privilege to work on this property and meet contestants with such unique stories and outstanding talent.”

This season, COLORS is already connecting with the masses with its impactful marketing campaign. In sync/rhythm with this season's proposition 'Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar', the channel is collaborating with artists like Naezy, DJ Chetas,and more - whose success and fame is solely credited to the love and appreciation by the 'Aam Janta' – the audience.

First released in 2017, this season, the show is expected to be bestowed with more love and appreciation than ever from its viewers. By onboarding contestants from all walks of life - ‘Khandaani’ Qawwali singer, desi Band, a Rapper, a young girl fighting against the time curfew on women and more, COLORS will give them all a chance to live their passion for music. While on one side it has provided the contestants a nationally reputable platform to showcase their talent, on the other side, through VOOT App, it has given the audience the power to turn in their valuable votes which will decide the fate of India's next Rising Star.

Tune into to India's first LIVE reality singing show Rising Star on March 16, 2019, and watch the show every Saturday and Sunday at 9:00 p.m only on COLORS.

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