Deepashree BanerjeePublished: 16 May 2019, 6:28 PM
Advertising

Bring out the tissues; brands celebrate mother's day

Here's a look at some of the messages...

'Mother', the word triggers a very emotional feeling for most people. And so, Mother's Day special ads tend to be an emotional overdose to capture the right sentiment. But is there a thing as too much mush? It seems not, at least in this context (think of any Karan Johar movies for proof). As with every year, brands have left no stone unturned to make you tear up for Mother's Day.

From gender-neutralism and highlighting the umpteen sacrifices a mom makes to respecting the role of a single mother in nurturing her child, this year too, brands and marketers have attempted to capture what they think is the most responsible thing to do on this day.

Over the years, brands and retailers have made it almost a ritual to exert a fair share of cause-vertsing stress on Mother's Day, which has helped cement its position in the advertising calendar.

But is it relevant? An opportunity to humanise a brand? What is this trend that the brands can't help but follow (almost blindly)?

Bring out the tissues; brands celebrate mother's day

Parle G

Bring out the tissues; brands celebrate mother's day

Prega News

Bring out the tissues; brands celebrate mother's day

Spaces

Bring out the tissues; brands celebrate mother's day

Gits Foods

Bring out the tissues; brands celebrate mother's day

SBI

Bring out the tissues; brands celebrate mother's day

Mukul Madhav Foundation (Finolex)

Bring out the tissues; brands celebrate mother's day

Savlon

Bring out the tissues; brands celebrate mother's day

Sunfeast Mom's Magic

Bring out the tissues; brands celebrate mother's day

Aegon Life Mother's Day : An Untold Story

Bring out the tissues; brands celebrate mother's day

Not A Perfect Mom by Mothercare India

Bring out the tissues; brands celebrate mother's day

#UnstretchedJourney Presents Mom-To-Mom

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