afaqs! news bureauPublished: 16 May 2019, 6:28 PM
Advertising

Okaya Power Group appoints BEI Confluence as its creative and digital advertising agency

The mandate was won post multi- agency pitch.

Okaya Power, the makers of Okaya batteries for Home UPS , Solar Systems, Automobiles, E-rickshaw applications and a host of other brands like MtekPower, DigiPower and Nasaka RO Water Purifier System has appointed BEI Confluence as its Communication partner for Brand Strategy, creative and digital communication mandate.

The mandate was won post multi- agency pitch for all of their brands.

Okaya Power Group appoints BEI Confluence as its creative and digital advertising agency

Arush Gupta

Okaya Power Group appoints BEI Confluence as its creative and digital advertising agency

Tapas Gupta

Commenting on this, Mr. Arush Gupta, Director, Okaya Power Group said “BEI Confluence came up with very good market insights and presented a strategy and creative that were based on fresh and clutter breaking ideas which we believe can take brand Okaya to the next level. We have very ambitious plans for brands Okaya and Nasaka and we are convinced that BEI Confluence would be able to help us achieve our objectives of becoming market leaders in both the categories”.

Mr. Tapas Gupta, Founder & MD BEI Confluence observed “We are happy to be appointed by Okaya Power Group as their communication partner and look forward to a very exciting professional challenge of making Okaya and Nasaka the brand leaders in their respective categories. Both the segments have established and leading brands but we strongly believe that the marketing & communication plans we are embarking upon will make a huge difference in creating leadership positions for these brands”.