afaqs! news bureauPublished: 3 Jun 2019, 6:05 PM
Digital

Snapchat and JioSaavn announce partnership

The integration will allow JioSaavn users to share what they are listening to on the app to Snapchat.

Snap Inc., parent company of Snapchat and JioSaavn, an audio streaming service for South Asian music and artists, announced the partnership to reach South Asian mobile users worldwide. The integration will allow JioSaavn users to share what they are listening to from the JioSaavn app to Snapchat. The partnership also includes creative tools in the form of Lenses and Filters as well as content with Publisher Stories.

Snapchat and JioSaavn announce partnership

The JioSaavn and Snapchat interface
Click on the image to enlarge

JioSaavn is using Snap's Creative Kit, launched in June 2018, as part of the Snap Kit that allows developers to design and build custom-branded stickers, filters, links etc. These can be shared from the JioSaavn app right into the Snap Camera where they become a part of a snapchatter's conversation. Creative Kit integrations offer partners both free distribution within Snapchat and attribution back to their app or site. More than 200 apps have been integrated with the Snap Kit so far.

Snapchat and JioSaavn will also continue to work together and create new Lenses around exclusive music and artists every month. So far, JioSaavn-powered artist Lenses have included Jasmin Walia and Zack Knight for their hit 'Bom Diggy' and The PropheC's 'Vibe'.

Finally, as a content partner with Snapchat, JioSaavn will produce 'Publisher Stories' so that users can experience a front-row seat to their favourite JioSaavn artists and events on the Discover page - Snapchat's content platform (right side of the camera). The content will also include exclusive Snaps from concerts, tours and behind-the-scenes experiences with global artists and talent.