The on-ground activity with Dabbawalas is aimed at leveraging their extensive network across Mumbai.
Business news channels CNBC-TV18 and CNBC-Awaaz have partnered with Mumbai's Dabbawalas to promote their show the upcoming budget. The dabbas (lunch boxes) were accompanied by a tag reading, “Count your calories and your profits.”
The CNBC team claims that the initiative further amplifies the awareness about the budget and brings to light what the viewer aims to gain from it.
ALSO READ: Mumbai Dabbawalas serve Dettol kitchen gel
Commenting on this Basant Dhawan, CEO, English News Cluster, Network18 says "At the CNBC Network on Budget Day, we aim to reach out to people in the best way possible. Our coverage will see the likes of Krishnamurthy Subramanian, chief economic adviser; Rajnish Kumar, chairman, SBI; Ramesh Damani, member-BSE and Amitabh Kant, CEO, Niti Aayog feature on the channel and provide investors with new insights, unmatched analysis and perspective thus helping them plan more efficiently and make better business and investment decisions. By associating with the Dabbawalas, who are such an integral part of the city, we have strengthened the connect that exists between us and our viewers."