afaqs! news bureauPublished: 11 Jul 2019, 9:05 AM
Industry News

Here's G-Shock's TVC #ChallengeYourLimits featuring Brand Ambassador Tiger Shroff

G-Shock is a watch brand from the house of Casio.

Casio just recently appointed Tiger Shroff as its Brand Amabassador releasing their commercial Featuring - #ChallengeYourLimits.

The commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

Kulbhushan Seth, Vice President, Casio India said, “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do. Life constantly throws challenges at us but the message to the G-Shock wearer is that no matter the odds, whatever the conditions, one must always exceed expectations, something the brand itself is famous for doing.

Charles Victor, Executive Director, L&K Saatchi & Saatchi said, “We're absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There's a lot of other exciting work coming, so keep watching.”

Agency credits-

Agency: L&K Saatchi & Saatchi

Agency Team: Kartik Smetacek, Trishay Kotwal, Tarun Kumar, Saurabh Sankpal, Smita Misra, Anand Vyas, Harshad Rane, Unni Nambiar, Pravin Margaj, Mahendrasing Rajput, Chetan Kapoor, Krishna Hemnani, Jatin Chakraborty, Poulumi Ghosh, Pratik Hadkar, Atul Pathak, Ronit Chudasma, Komal Mirani, Dhwani Chheda, Vinay Sawant, Shimona James, Akhilesh Ramachandran, Charles Victor

Production House: Show & Tell Productions

Director: Tejal Patni