afaqs! news bureauPublished: 24 Jul 2019, 6:24 PM
Media

Media Brand Awards 2019: 42 brands win

Forty-seven golds were won at the first edition of afaqs!' Media Brand Awards held in New Delhi last evening.

The results of the Media Brand Awards were announced at a fun-filled evening at the Holiday Inn (Aerocity), New Delhi. The idea behind this entire effort was to celebrate the exceptional work by media brands across Print, TV News, TV Entertainment, Radio, Online Publisher, and OTT.

Media Brand Awards 2019: 42 brands win
Media Brand Awards 2019: 42 brands win

Click on the image to see the complete list of winners

The media and entertainment business in India has been growing at an unprecedented rate. But while the audience/consumers are having a gala time due to the diverse options at their disposal, brands are indulging in a cut-throat competition to secure the top spot. Identifying the efforts by the Media Brands and apprising the consumers about the special initiatives while rewarding the extraordinary work - is what afaqs! Media Brand Awards looked out for.

Media Brand Awards 2019: 42 brands win

Winners of afaqs!' Media Brand Awards
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The Awards aim to honour the marketing communication work done by Media Brands across all forms of media. Entries were open for 11 categories - Best Out-Of-Home, Best Brand Activation, Best Branded Content Campaign, Best Online Campaign, Best Social Media Campaign, Best Print Ad, Best Video Promo, Best IPR Event, Best CSR Initiative, Best Integrated Campaign, and Best Trade Media Campaign.

Here are the names of the brands that managed to strike Gold this year -

Under the Online Publisher Media Type-

• Firstpost (3 categories) for India Ka Fashion Capital Powered By Flipkart Fashion and Firstpost

Media Brand Awards 2019: 42 brands win

Firstpost wins gold in best social media campaign category
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• Manorama Online (2 categories) for Water Conservation Movement After The Deadly Kerala Floods and Navamalayali - At Pace With The Fast-Changing World

• News18.com for REEL Movie Awards 2019

Under the OTT Media Type-

• ALTBalaji for Puncch Beat

• Eros Now for SideHero - An Eros Now Original

• MX Player (2 categories) for #ElectionsonMX - Nukkad Nataks and MX Player Brand Campaign

• ShemarooMe for Best Integrated Campaign - ShemarooMe

• TVF Play for TVF's Yeh Meri Family and Girliyapa & Whisper's Meri Life Mere Rules

Media Brand Awards 2019: 42 brands win

TVF Play wins gold in best branded content campaign category
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Under the Print Media Type-

• Dainik Jagran (7 categories) for Kashi Anand, Daughter's Diary, Sanskarshala, Jagran Film Festival, Hindi Hai Hum, and Casino Grande

Media Brand Awards 2019: 42 brands win

Dainik Jagran wins gold in best integrated campaign category
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Media Brand Awards 2019: 42 brands win

Dainik Jagran wins gold in best IPR event category
Click on the image to enlarge

Media Brand Awards 2019: 42 brands win

Dainik Jagran wins gold in best video promo category
Click on the image to enlarge

• Hindustan Times (2 categories) for Hindustan Times - Mumbai Meri Hai and HT Gurugram Launch

• Mumbai Mirror for Mumbai Mirror Operation Khataara - Let's take back our Roads!

• Radio Mirchi (2 categories) for Kick The Plastic Campaign and Main Bhi Naved

• Red FM (5 categories) for Bachate Raho - Kumbh Mela, Equality For All, Red FM Ka Maha Thappa, Bauaa Riddle, and Section 377 Song

Media Brand Awards 2019: 42 brands win

Red FM wins gold in best social media campaign category
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Under the TV Entertainment Media Type-

• &Flix (2 categories) for Celebs Can Also Be Misjudged! #WhereIsMyChannel and Tweet To Reveal - &Flix

Media Brand Awards 2019: 42 brands win

&Flix wins gold in best branded content campaign category

Media Brand Awards 2019: 42 brands win

&Flix wins gold in best out of home category
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• &TV for Daayan - Best Social Media Campaign

• Animal Planet for Animal Planet Dodo Heroes

Media Brand Awards 2019: 42 brands win

Animal Planet wins gold in best CRS initiative category
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• Sony YAY! for Jholmaal Lunchbox Carrybag

• Star Sports (2 categories ) for Google AI Coach and VIVO IPL 2018

• Zee Bollywood for Zee Bollywood Channel Launch Campaign

• Zee Café for The Blood of House Of Cards- Zee Café

Under the TV News Type-

• CNN-News18 for 18 = 1 CAMPAIGN

• ET Now for Indian Economic Conclave

• News18 India for News18 India - MP-Rajasthan Election Campaign

• Times Now (5 categories) for Swachh Neta Campaign, India For Kerala, and Let's End Child Abuse

Media Brand Awards 2019: 42 brands win

Times Now wins gold in best online campaign category
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Special Awards

Every participating entity was shortlisted for a special award in its type. Winners were chosen on the basis of the total number of points they have. For each Gold, 30 points were added, Silver 20 points and Bronze 10 points. And the brand which received the highest total points won this award.

Media Brand Awards 2019: 42 brands win

Click on the image to see the complete list of winners

Below is the list of the winners who scored the maximum number of points in their particular media brand type.

• TV Entertainment Channel of the Year Award - Star Sports

Media Brand Awards 2019: 42 brands win

Star Sports wins special award in TV Entertainment Channel of the Year
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• Newspaper of the Year Award - Dainik Jagran

Media Brand Awards 2019: 42 brands win

Dainik Jagran wins newspaper of the year title
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• Radio Station of the Year Award - RED FM

Media Brand Awards 2019: 42 brands win

Red FM wins radio station of the year title
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• TV News Channel of the Year Award - Times Now

Media Brand Awards 2019: 42 brands win

Tiems Now wins TV news channel of the Year title
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• OTT Platform of the Year Award - TVF Play

Media Brand Awards 2019: 42 brands win

TVF wins OTT platform of the year title
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• Online Publisher of the Year Award - Firstpost

Media Brand Awards 2019: 42 brands win

First Post wins online publisher of the year title
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The Media Brand Awards jurors included:

Anand Chakravarthy, Managing Director, Essence

Anita Nayyar, CEO India & Southeast Asia, Havas Media Group

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance

Garima Khandelwal, Chief Creative Officer, Mullen Lintas

Jaskaran Singh Kapany, Marketing Head, Paytm

Josy Paul, Chairman and CCO, BBDO India

Jyoti Kumar Bansal, CEO, PHD India

Karan Kumar, Chief Brand & Marketing Officer, Fabindia

Kartik Smetacek, Joint National Creative Director, L&K Saatchi and Saatchi

Puneet Das, Vice President Marketing - India, Tata Global Beverages

Tarun Jha, Head of Marketing and Product, Skoda

Tushar Vyas, President Growth and Transformation, South Asia, GroupM

Vanita Keswani, CEO, Madison Media Sigma

Vivek Sharma, Chief Marketing Officer, Pidilite

In total, 47 Gold, 45 Silver, and 25 Bronze metals were awarded.

Media Brand Awards had Adobe as the Technology partner and Times Internet as the Online partner.