CarDekho.com acquires automotive content creator PowerDrift

In a recent announcement, Jaipur headquartered Girnar Software, which owns and operates auto portals such as CarDekho.com, Gaadi.com, ZigWheels.com and BikeDekho.com has announced the acquisition of PowerDrift Studios, popularly known as PowerDrift. PowerDrift is a YouTube channel for automotive content and is on the verge of reaching a million subscribers. With this acquisition, Girnarsoft group now reaches out to 1.4 million subscribers.

Founded in 2012 by Rohan Albal and Amit Shetty, PowerDrift has constantly redefined the way cars and bikes are tested, reviewed and showcased to its viewers.

In just a span of five years since its inception, PowerDrift has dominated the video content space in the country with more than 240 million lifetime views on its YouTube channel with an average of 2 lakh views per video. Importance of Video content is underlined by the Google – Kantar TNS study, which states that 80 per cent of car buyers watch online video during their car buying journey.

PowerDrift is Girnar Software’s eighth acquisition spanning across technology and content space. Aiming to digitise the entire auto ecosystem of the country, GirnarSoft has become largest automotive video content player with 1.4 million YouTube subscribers, largest consumer facing digital destination with 30 million monthly unique visitors coming on group sites and largest auto social media platform in the country.

Speaking on the acquisition, Amit Jain, co-founder and CEO, CarDekho, says in a press release, “These are exciting times. CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. We will come up with the best in class video content, which will be a visual treat and decision enabler for all stakeholders. I welcome each one from PowerDrift on-board and look forward to a power-packed innings!”

Rohan Albal, co-founder and CEO, PowerDrift, says in a press release, “Showcasing Indian motoring in a unique and world class way has been the founding principle of PowerDrift. This alliance enables us in creating more exciting content, but also offers great value to our viewers. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India”.