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‘Nai Dunia’ revamps itself with new logo and improved content
Executives at ‘Nai Dunia’ claim that the revamp was long overdue, and they hope the effort will bring them better circulation figures
The Indore-based regional daily, ‘Nai Dunia’, has decided to do away with its 58-year-old logo, layout and style of presentation.
Citing the reason for the change, Anil Dhupar, CEO, ‘Nai Dunia’, says, “As times change, we have to change our product as well. We have brought in a newer, fresher look to rope in young readers, in addition to our existing TG. But this has been done carefully, keeping the soul of the paper and its tradition of trust alive. So, there is no risk of alienating our loyal set of readers.”
The newspaper has increased the number of pages for national and international news. It has also launched an additional supplement, ‘Glamour Dunia’, on Saturdays, which covers the film and entertainment industry. These changes will be applicable for all editions of ‘Nai Dunia’, be it Indore, Bhopal or Gwalior.
‘Nai Dunia’ has also added an extra page in its business news section, besides increasing the number of coloured pages from 16 to 20.
In addition, all the supplements that come with the paper have been revamped with better content and a more colourful layout. These supplements include the Sunday supplement, ‘Ravivari’, which has been renamed ‘Tarang’, the Wednesday supplement, ‘Nayika’, which is dedicated to women readers, and the monthly supplement for kids, ‘Bachchon ki Dunia’.
The newspaper will continue to be priced at Rs 3. ‘Nai Dunia’ has also upgraded its editorial team, roping in new writers. Dhupar aims to increase ‘Nai Dunia's’ circulation by another 25,000 copies by the end of October. As per ABC figures of January-June 2005, the circulation of ‘Nai Dunia’ stands at 1,53,113 copies.
For marketing the new look, several efforts have been undertaken, including hoardings in the three cities, door-to-door marketing, radio contests in association with Radio Mirchi and banners in and around popular places.
“‘Nai Dunia’ has always been a paper for the classes, that is, SEC A and B. Now we plan to rope in the lower SECS as well, and also encourage more youth readership with the new vibrant look,” explains Dhupar.
© 2005 agencyfaqs!