Vivek Bahl joins MIH Group’s ibibo.com

Bahl’s mandate at the company will be to promote community activity by attracting users to the site

Vivek Bahl, creative director, Cheil Communications, has joined MIH Group’s website, ibibo.com, as the general manager for community marketing. He will report to Ashish Kashyap, chief executive officer, MIH Internet India.

ibibo focuses on user-generated content and provides blogging service to Indian Internet users. Its main objective is to help users grow a comprehensive community of their own on the website. Bahl’s mandate at the company will be to promote community activity by attracting users to the site.

Bahl was at Cheil for about a year, and worked on Samsung as the major brand. Prior to Cheil, he had a short stint with Dentsu Communications, Delhi, as creative director. The brands he worked on at Dentsu are Toyota, iMate, Radico Group and Jaypee Greens.

Bahl has an overall experience of 14 years in the field of advertising and marketing. He started his career in 1993 as a copywriter at Anthem (now TBWA). Four years later, he moved on to Dhar & Hoon. He spent three years there before joining Grey Worldwide (then Trikaya Grey) in 2000.

Then, in 2001, he ventured into the marketing arena with PVR Cinemas, Delhi. After spending about three years at PVR, he joined The Times of India as chief manager, brand team. He spent more than two years at TOI and joined Dentsu Communications at the end of 2005. In early 2006, he joined Cheil Communications.

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