Madison’s Jai Lala moves to MindShare from Madison

Jai Lala, who has close to 10 years of experience in the media industry, has joined MindShare as general manager. Prior to this, he was working with Madison Media as deputy general manager

Recently, Sudipto Roy quit Madison Media to join MindShare Fulcrum. Now, Jai Lala, deputy general manager at Madison, has quit the media agency and joined MindShare as general manager. Lala replaces Rajiv Gopinath, who, in turn, has joined Madison Media.

Lala’s move comes after spending four years at Madison, where he was handling media planning and buying for brands such as Coca-Cola, McDonald’s and Marico till March 2007.

Says Lala, “The decision to join MindShare erupts from the desire to handle a much larger portfolio. Here, I shall handle multiple clients and categories.”

Jai Lala

Jai Lala, a science graduate, started his career in 1997 with UTV, where he was an assistant researcher. He then worked with MindShare Fulcrum between 1999 and 2001. Later, he joined ESPN STAR Sports and was there till 2003, working as a research manager. As a research person at UTV and ESPN, he provided analytical inputs on the sort of programming that would work for the broadcasting network.

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