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The business is estimated to be in the region of Rs 10-15 crore
Mudra Connext has been brought onboard as the media agency for Wipro Consumer Care & Lighting (WCCLG). The agency will be in charge of Wipro Smart Light, the lighting business; Sweet 'n' Healthy, the sugar substitute brand and Safe Wash, the liquid detergent brand.
The personal, hair and baby care categories are the ones which are heavily advertised by the company.
On winning the business, Manas Mishra, executive vice-president and country head, Connext adds, “With a strong and established team in Bangalore, we are confident of delivering value to WCCLG in the coming months. We appreciate their business, values and beliefs and are excited about the new journey together.”