Lintas Initiative Media wins media duties for Meritnation.com

The agency won the business sans any pitch, based on its understanding of the education sector.

Lintas Initiative Media has won the media duties for Infoedge Group's newly launched e-learning venture for schools, Meritnation.com. The agency won the business based on its understanding of the education sector.

Lintas Initiative Media wins media duties for Meritnation.com

Pavan Chauhan, CEO, Meritnation, in an official communiqué, says, "One of our biggest thrust areas is to grow the online K-12 education category in India. During our interactions with the Lintas Initiative Media team, we were quite impressed with its strategic thinking and its commitment to help us grow our company. Education needs a long term view and we are very happy to work with a partner like Lintas Initiative, which is equally committed to be a part of our success story."

This is the third win for the agency from the Infoedge Group; it already manages other accounts including Naukri.com and Jeevansaathi.com.

"We hope to add value to Meritnation's business and help the brand grow through this strategic partnership. Lintas Initiative believes in the mantra of 'we grow when our clients and partners grow'," says Raghav Subramanian, COO, Lintas Initiative Media.

Lintas Initiative Media also manages other dotcom businesses such as Crazeal.com, which it won in March, and Expedia.com.

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