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Online Video News

ALTBalaji: Where it stands two years post-launch

ALTBalaji: Where it stands two years post-launch

Digital

| April 17, 2019

Nachiket Pantvaidya, CEO ALTBalaji and group COO Balaji Telefilms speaks about the highlights of its journey so far and the way ahead. Read more

India is YouTubes biggest audience and one of our fastest growing Susan Wojcicki

"India is YouTube's biggest audience and one of our fastest growing": Susan Wojcicki

Digital

| April 10, 2019

The YouTube CEO was in India at YouTube Brandcast event held in Mumbai. Read more

VOOT aims at 100 million monthly active users by March 2020 launches VOOT studio for advertisers

VOOT aims at 100 million monthly active users by March 2020; launches VOOT studio for advertisers

Digital

Anirban Roy Choudhury | April 08, 2019

The AVOD platform announced that it would release 30 originals across genres and languages in the next 12 months. Read more

The Top 10 most watched Indian ads on YouTube in March 2019

The Top 10 most watched Indian ads on YouTube in March 2019

Digital

Subrat Kar | April 04, 2019

Kia motors magical ad grabs the pinnacle spot! Read more

Should the likes of Hotstar Netflix Amazon Prime be afraid of Apple TV

Should the likes of Hotstar, Netflix, Amazon Prime be afraid of Apple TV+?

Digital

| April 03, 2019

As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem. Read more

Uber Eats Vivo 5 Star do tamasha at YouTube FanFest 2019

Uber Eats, Vivo, 5 Star do tamasha at YouTube FanFest 2019

Digital

| April 02, 2019

The activations caught the attention of each and every fan present at the concert held in Mumbai on March 30. Read more

Hotstar to release Indian adaptation of BBC Series Criminal Justice on April 5

Hotstar to release Indian adaptation of BBC Series 'Criminal Justice' on April 5

Digital

Anirban Roy Choudhury | March 29, 2019

The Indian version of the BBC hit will be available in 7 languages. Read more

The Viral Fever releases trailer for its first Black and White web-series

The Viral Fever releases trailer for its first Black and White web-series

Digital

| March 28, 2019

Titled Kota Factory, this TVF Original will be released on YouTube and TVF Play on April 16. Read more

In the digital business every hour is a Thursday Tarun Katial

"In the digital business, every hour is a Thursday": Tarun Katial

Digital

| March 28, 2019

As ZEE5 turns one, Tarun Katial, CEO, ZEE5 India, chats with us about his content strategy and the experience of navigating the competitive world of over-the-top video. Read more

Hotstar makes its Specials debut with MS Dhoni feat Roar of the Lion

Hotstar makes its 'Specials' debut with MS Dhoni feat 'Roar of the Lion'

Digital

| March 26, 2019

MS Dhoni plays the protagonist in the docu-drama and narrates their comeback story. Read more

Have we learnt how to monetise online video

Have we learnt how to monetise online video?

Digital

Ashwini Gangal | March 14, 2019

Story-telling to story-selling - a look at the monetisation story so far, through the expert lens. Read more

The Millions and Millionaires on YouTube

The Millions and Millionaires on YouTube

Digital

Ashwini Gangal | March 13, 2019

What the channels with more than a million subscribers tell us about what India loves to watch on YouTube. Highlights of Satya Raghavan's recent presentation. Read more

Viewability Ad Fraud Brand Safety

Viewability, Ad Fraud, Brand Safety...

Digital

Ashwini Gangal | March 12, 2019

... How much progress has been made in addressing these three marketer concerns when it comes to digital video? What else needs to be done? Read more

What should Indian content creators do to attract global investment

What should Indian content creators do to attract global investment?

Digital

| March 11, 2019

Jay Lin of Portico Media, Sabrina Duguet of All3Media and Fotini Paraskakis, The Story Lab shared what would attract them the most. Read more