Abid Hussain Barlaskar Thu, 15 Nov 2018
The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.
Abid Hussain Barlaskar Wed, 14 Nov 2018
... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to be in, it can hurt sales.
Abid Hussain Barlaskar Fri, 09 Nov 2018
OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.
Abid Hussain Barlaskar Tue, 30 Oct 2018
Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.
Abid Hussain Barlaskar Tue, 23 Oct 2018
Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.
Abid Hussain Barlaskar Fri, 19 Oct 2018
A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...
Abid Hussain Barlaskar Wed, 17 Oct 2018
The initiative was timed to coincide with World Sight Day. A look at the ad films.
Abid Hussain Barlaskar Fri, 12 Oct 2018
... Says Blaze Arizanov, CMO, StayUncle, about the brand's latest video ad.
"Digital marketing is a complicated ecosystem and marketers need to upskill." - Oscar Garza, global head, media activation, EssenceDigital
Abid Hussain Barlaskar Fri, 05 Oct 2018
In our latest interaction, Garza speaks about how it takes more than traditional marketing to level up in the digital game.