News Archive

Stories by : Abid Hussain Barlaskar

Is mocking the iPhone still in fashion for rivals?

Digital

Abid Hussain Barlaskar Mon, 22 Jul 2019

Years back, we analysed the situation when rival brands were snapping at Apple's iPhone. Jump to 2019, and the snapping is still trending. But why?

Irrelevant CVs prompt hilarious recruitment post by adman

Advertising

Abid Hussain Barlaskar Fri, 12 Jul 2019

This also reminds us that BITM's Pat is a copywriter turned entrepreneur.

"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders

Digital

Abid Hussain Barlaskar Thu, 11 Jul 2019

We spoke to Facebook India's marketing head on the platform's 'Thumbstoppers' initiative of telling crisp brand stories in short, vertical and mobile-first video formats.

Monk Media Network boosts offerings with new acquisition

Digital

Abid Hussain Barlaskar Mon, 08 Jul 2019

The agency recently acquired SocialGIZ to add web development and AI capabilities to its
team.

Netflix shows off width of content through new TV spots

Advertising

Abid Hussain Barlaskar Wed, 03 Jul 2019

The #SoWhatAreYouWatching campaign has been crafted by The Script Room, a newborn agency the founders of which don't identify it as an ad agency at all.

P&G uses jingles on JioSaavn to reposition Polybion

Digital

Abid Hussain Barlaskar Thu, 27 Jun 2019

P&G Health recently partnered with music streaming app JioSaavn to deliver an in-stream audio ad campaign for its vitamin brand Polybion.

Manu Kumar Jain unveils Xiaomi's new Mi Beard Trimmer

Marketing

Abid Hussain Barlaskar Tue, 25 Jun 2019

Jain made the announcement in a video featuring bearded company employees. The product is a first for Xiaomi globally.

realme unveils new tagline: 'Dare to Leap'

Advertising

Abid Hussain Barlaskar Tue, 25 Jun 2019

The tagline is part of the brand's overall rebranding exercise and replaces the previous 'Proud to be young' line.

This brand's ad seems inspired by the iconic Fevicol Egg commercial

Advertising

Abid Hussain Barlaskar Tue, 25 Jun 2019

Online meat and fish delivery platform Licious' ads address pain-points of the non-vegetarian consumer and are trying to get buyers to hop on to the platform.

This David Attenborough-esque video is not a NatGeo clip but a Skoda ad

Digital

Abid Hussain Barlaskar Mon, 24 Jun 2019

The latest spot from the auto brand looks and sounds like an extract from a wildlife documentary and it's built around 'Peace of Mind'.

In an endearing spot, Ola mocks brands' World Cup anthems, offers

Advertising

Abid Hussain Barlaskar Fri, 21 Jun 2019

Interestingly, one of the brands dangling cricket related carrots to consumers is Ola's rival Uber.

Bulbs just got cooler

Advertising

Abid Hussain Barlaskar Thu, 20 Jun 2019

After anti-germ fans, smart water and anti-bacterial paint it's the turn for light bulbs to flaunt their 'cool quotient'. The bulbs from Halonix and Crompton have a tale to tell.

'90s KamaSutra face Pooja Bedi turns influencer for Durex

Advertising

Abid Hussain Barlaskar Wed, 19 Jun 2019

We spoke to Pankaj Duhan, chief marketing officer, RB South Asia - Health about #OrgasmInequality, the brand's influencer led social media effort.