Abid Hussain Barlaskar Fri, 17 May 2019
The newspaper has released a video explaining the initiative. We spoke to Sanjeev Bhargava, director, Brand TOI and Swati Bhattacharya, chief creative officer, FCB Ulka about the campaign.
Abid Hussain Barlaskar Thu, 16 May 2019
This video holds a mirror to the way marketing communication has 'loosened up' with the times.
Abid Hussain Barlaskar Tue, 07 May 2019
There's no need for that, say experts. Akshay 'Patriot' Kumar is still an effective ambassador for Kajaria, Canadian passport or not.
Abid Hussain Barlaskar Thu, 02 May 2019
A look at Gillette's Indian rendition of 'The Best Men Can Be' - Meet the barber girls from Banwari Tola, a village in UP.
Abid Hussain Barlaskar Wed, 01 May 2019
As Times Internet's music streaming app crosses a milestone - 100 million monthly active users - we chat with the CEO of the platform about his users, challenges and 'the next 100 million'.
Abid Hussain Barlaskar Mon, 15 Apr 2019
Through conversations with some of the brands that populate it, we explore this emerging sub-segment of the e-commerce universe that's slowly changing the way urban India shops for meat.
Abid Hussain Barlaskar Thu, 11 Apr 2019
Narendra Modi-led BJP and Rahul Gandhi-led Congress have unveiled their theme songs that look more like digital-centric ad films, complete with proposition and promise.
Abid Hussain Barlaskar Wed, 10 Apr 2019
As Domino's unveils its cricket spot - for IPL and the subsequent ICC World Cup 2019, we profile the pizza brand's marketing head.
Abid Hussain Barlaskar Mon, 08 Apr 2019
As RP-Sanjiv Goenka Group's Too Yumm! creates a AR-based mobile game to leverage the IPL buzz, we chat with the brand's marketing head, Anupam Bokey.
Abid Hussain Barlaskar Fri, 05 Apr 2019
LinkedIn's IPL campaign isn't about the fast lane - it's about your dream job. We spoke to Srividya Gopani - Brand and Consumer Marketing, APAC and China at LinkedIn.