News Archive

Stories by : Abid Hussain Barlaskar

"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant


Abid Hussain Barlaskar Thu, 15 Nov 2018

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.

Bisleri means Bisleri, not 'any packaged water'...


Abid Hussain Barlaskar Wed, 14 Nov 2018

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to be in, it can hurt sales.

"The community is our unique advantage; not many brands have it": OnePlus' Vikas Agarwal


Abid Hussain Barlaskar Fri, 09 Nov 2018

OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.

"Cause-vertising is the need of the hour..."


Abid Hussain Barlaskar Tue, 06 Nov 2018

Admits Ashish Makhija, GM marketing - Fabric Care, RSPL, about Ghadi Detergent's latest Diwali themed spot.

Why are marketers 'in-housing' these days?


Abid Hussain Barlaskar Wed, 31 Oct 2018

And what's the down-side? Wait a second - what is in-housing, again?

"Consumers are tired of gimmicky cashback offers": Shuchi Chawla, ixigo


Abid Hussain Barlaskar Tue, 30 Oct 2018

Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.

Hindi print reigns over TV in Bihar...

Media Publishing

Abid Hussain Barlaskar Tue, 23 Oct 2018 the message directed at advertisers in a latest joint ad initiative by Hindi dailies Hindustan and Dainik Bhaskar.

War of the handbags: Can posing celebrities be a 'strategy'?


Abid Hussain Barlaskar Tue, 23 Oct 2018

Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.

Is this an Airtel ad, 'content', a music video or a cause-led 'brand song'?


Abid Hussain Barlaskar Fri, 19 Oct 2018

A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...

"Want to make Savlon accessible to everyone": ITC's Sameer Satpathy on braille-enabled bottles


Abid Hussain Barlaskar Wed, 17 Oct 2018

The initiative was timed to coincide with World Sight Day. A look at the ad films.

"We've been known for explicit content, but right now it's not about being kinky..."


Abid Hussain Barlaskar Fri, 12 Oct 2018

... Says Blaze Arizanov, CMO, StayUncle, about the brand's latest video ad.

Meet Liberty Shoes' Hijabi Biker


Abid Hussain Barlaskar Tue, 09 Oct 2018

In a new digital spot, the brand takes up a sensitive subject. Will it help sell more shoes?

"Digital marketing is a complicated ecosystem and marketers need to upskill." - Oscar Garza, global head, media activation, Essence


Abid Hussain Barlaskar Fri, 05 Oct 2018

In our latest interaction, Garza speaks about how it takes more than traditional marketing to level up in the digital game.