News Archive

Stories by : Abid Hussain Barlaskar

"One can't make a salad out of a discount..."


Abid Hussain Barlaskar Thu, 17 Jan 2019

That's a line from Milkbasket's Bangalore-focused long form print ads yesterday.

As Gillette slams misogyny, mansplaining, machoism...


Abid Hussain Barlaskar Thu, 17 Jan 2019

We asked a few brand experts to analyse the international spot.

"Newspapers shoulder a large responsibility": TOI's Sanjeev Bhargava


Abid Hussain Barlaskar Wed, 16 Jan 2019

We spoke to the media brand's director about the multi-platform 'Lost Votes' campaign.

Learning from Mastercard: Are logos entering a new era?


Abid Hussain Barlaskar Thu, 10 Jan 2019

And - a look at brands that did away with names from logos in the past.

Did we just see an ad with a Lagaan reference?


Abid Hussain Barlaskar Wed, 09 Jan 2019

Nasal spray brand Nasivion gives category codes a skip and makes a case with humour and animation.

"Advertisers prefer models, heroes; comedians just get the goofy acts": Asrani on new ad outing


Abid Hussain Barlaskar Fri, 04 Jan 2019

The actor made a reappearance on the ad circuit after over a decade - this time for Reliance Fresh and Reliance SMART.

Dream11: How a fantasy gaming app became a brand...


Abid Hussain Barlaskar Wed, 02 Jan 2019

We spoke to Dream11 CEO and co-founder Harsh Jain and his recently appointed CMO Vikrant Mudaliar about the story so far - and the challenges ahead.

Who is this Animal?


Abid Hussain Barlaskar Thu, 20 Dec 2018

The creative mandate for one of the hottest young brands, OYO, has been won by an agency which is not yet five years old. Meet the founders of Animal.

Has the narrative in organ donation videos changed?


Abid Hussain Barlaskar Tue, 18 Dec 2018

A new spot by Fortis makes us ponder the creative challenges this 'segment' brings.

"Bang in the Middle, I am afraid, was a false accusation": The tweet that cleared Prathap Suthan's name


Abid Hussain Barlaskar Mon, 17 Dec 2018

After receiving flak for allegedly harassing two women sexually, Bang in the Middle's Prathap Suthan now seems to be in the clear.

WhatsApp's first India-specific TVCs attack fake news


Abid Hussain Barlaskar Tue, 04 Dec 2018

The campaign is designed like a 'How-Not-To' usage guide to the Facebook-owned app.

For a brand, what's better than one cause?


Abid Hussain Barlaskar Tue, 27 Nov 2018

A bunch of causes! Take a look at bread and bakery brand Modern's media burst to know what that means...

Brands and Celebs: Have the rules of engagement changed?


Abid Hussain Barlaskar Tue, 20 Nov 2018

Alia Bhatt, who endorsed Gionee's handsets last year, now poses for Nokia. Too similar, too soon? Who's keeping track, anyway?