Abid Hussain Barlaskar Fri, 09 Nov 2018
OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.
Abid Hussain Barlaskar Tue, 30 Oct 2018
Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.
Abid Hussain Barlaskar Tue, 23 Oct 2018
Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.
Abid Hussain Barlaskar Fri, 19 Oct 2018
A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...
Abid Hussain Barlaskar Wed, 17 Oct 2018
The initiative was timed to coincide with World Sight Day. A look at the ad films.
Abid Hussain Barlaskar Fri, 12 Oct 2018
... Says Blaze Arizanov, CMO, StayUncle, about the brand's latest video ad.
"Digital marketing is a complicated ecosystem and marketers need to upskill." - Oscar Garza, global head, media activation, EssenceDigital
Abid Hussain Barlaskar Fri, 05 Oct 2018
In our latest interaction, Garza speaks about how it takes more than traditional marketing to level up in the digital game.
"...it's about how everybody can bring Kerala back on its feet without charity or sounding preachy.": Anushree Tainwala, SamsoniteAdvertising
Abid Hussain Barlaskar Tue, 02 Oct 2018
Bodh Deb, Autumn Worldwide, also tells us how his agency missed the train but then sped past it with campaign - #KeralaIsOpen.
"47% of asthma patients fear the social stigma more than the disease itself." - Nikhil Chopra, EVP and head, India Business, CiplaAdvertising
Abid Hussain Barlaskar Thu, 27 Sep 2018
In the brand's latest ad, Priyanka Chopra's revelation of being an asthmatic is set to dilute the bad buzz around asthma and inhalers.