News Archive

Stories by : Abid Hussain Barlaskar

"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor

Marketing

Abid Mon, 25 Mar 2019

As British-born car brand Morris Garages launches its first celeb-led advertising campaign in India, we ask marketing head Pallavi Singh about the unusual choice of brand ambassador - Benedict Cumberbatch.

"We're using TV for awareness, digital to engage, BTL for magic": Kia Motors

Advertising

Abid Hussain Barlaskar Thu, 21 Mar 2019

As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here.

BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad

Digital

Abid Hussain Barlaskar Wed, 20 Mar 2019

Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context.

"We expect to reach 5X the number of people": Sumit Mathur, director, marketing, Kellogg South Asia, on desi flavours

Marketing

Abid Barlaskar Tue, 19 Mar 2019

In a bid to widen its reach, Kellogg's has Indianised its product with new variants - Thandai Badaam, Kesar Pista Badaam, Rose Badaam. An analysis.

Coke's summer ad with Ranbir Kapoor takes the 'label story' forward

Advertising

Abid Hussain Barlaskar Fri, 15 Mar 2019

Coca-Cola has been using its bottles as a media platform for months. The brand's new summer ad keeps the label story going.

"There is a big need for vernacular publishers" - Ran Buck, Taboola

Digital

Abid Hussain Barlaskar Thu, 14 Mar 2019

We caught up with the SVP - global revenue of Taboola over the platform's presence in India.

Can Just Dial get us to delete Zomato, MakeMyTrip, Practo apps?

Advertising

Abid Hussain Barlaskar Tue, 12 Mar 2019

If you've been paying attention, Just Dial's been running an ad for months, asking people to turn to one app for all their needs - and we can bet that tossed tomato means Zomato.

HUL in Twitter soup over Kumbh Mela post

Advertising

Abid Hussain Barlaskar Fri, 08 Mar 2019

We spoke to experts about the recent social media backlash faced by the FMCG major - and what we can learn from it.

Snickers extends campaign to wrappers; boldly tweaks name on pack

Advertising

Abid Hussain Barlaskar Mon, 04 Mar 2019

Only one out of five bars has the original 'SNICKERS' logo. The rest four carry the dummy words.

"We wanted the tweet to get trolled": Webchutney on Swiggy's 'blueblahbleh'

Digital

Abid Hussain Barlaskar Thu, 28 Feb 2019

First, Swiggy tweets something obscure hoping to run into trouble. And now the brand is asking people to make weird noises on Instagram voice note. What's going on?

Guess who's taking a dig at Swiggy's 'audio wave' buzz...

Advertising

Abid Hussain Barlaskar Wed, 27 Feb 2019

It's a brand we wrote about recently, at length.

Right after Pulwama, does India have an appetite for a Kashmir-based film?

Marketing

Abid Hussain Barlaskar Tue, 26 Feb 2019

That's the question the leadership of Saregama India is quite literally asking on social media.

"We are not just an e-com platform." - Chris Tung, CMO, Alibaba Group

Digital

Abid Hussain Barlaskar Mon, 25 Feb 2019

The Chinese internet giant's chief marketing officer went on to elaborate on the company's model while speaking at a recent ad-marketing event at Kochi.