Abid Mon, 25 Mar 2019
As British-born car brand Morris Garages launches its first celeb-led advertising campaign in India, we ask marketing head Pallavi Singh about the unusual choice of brand ambassador - Benedict Cumberbatch.
Abid Hussain Barlaskar Thu, 21 Mar 2019
As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here.
Abid Hussain Barlaskar Wed, 20 Mar 2019
Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context.
"We expect to reach 5X the number of people": Sumit Mathur, director, marketing, Kellogg South Asia, on desi flavoursMarketing
Abid Barlaskar Tue, 19 Mar 2019
In a bid to widen its reach, Kellogg's has Indianised its product with new variants - Thandai Badaam, Kesar Pista Badaam, Rose Badaam. An analysis.
Abid Hussain Barlaskar Fri, 15 Mar 2019
Coca-Cola has been using its bottles as a media platform for months. The brand's new summer ad keeps the label story going.
Abid Hussain Barlaskar Thu, 14 Mar 2019
We caught up with the SVP - global revenue of Taboola over the platform's presence in India.
Abid Hussain Barlaskar Tue, 12 Mar 2019
If you've been paying attention, Just Dial's been running an ad for months, asking people to turn to one app for all their needs - and we can bet that tossed tomato means Zomato.
Abid Hussain Barlaskar Mon, 04 Mar 2019
Only one out of five bars has the original 'SNICKERS' logo. The rest four carry the dummy words.
Abid Hussain Barlaskar Thu, 28 Feb 2019
First, Swiggy tweets something obscure hoping to run into trouble. And now the brand is asking people to make weird noises on Instagram voice note. What's going on?
Abid Hussain Barlaskar Wed, 27 Feb 2019
It's a brand we wrote about recently, at length.
Abid Hussain Barlaskar Tue, 26 Feb 2019
That's the question the leadership of Saregama India is quite literally asking on social media.
Abid Hussain Barlaskar Mon, 25 Feb 2019
The Chinese internet giant's chief marketing officer went on to elaborate on the company's model while speaking at a recent ad-marketing event at Kochi.