News Archive

Stories by : Abid Hussain Barlaskar

Axis Bank to Aam Aadmi Party to Uber CMO...

Marketing

Abid Hussain Barlaskar Tue, 21 May 2019

Meet Manisha Lath Gupta, in her latest avatar.

LGBTQ segment can now come out through a Times of India Classifieds ad

Advertising

Abid Hussain Barlaskar Fri, 17 May 2019

The newspaper has released a video explaining the initiative. We spoke to Sanjeev Bhargava, director, Brand TOI and Swati Bhattacharya, chief creative officer, FCB Ulka about the campaign.

Sacred Games' Bunty unboxes OnePlus 7 Pro... 'nuff said!

Advertising

Abid Hussain Barlaskar Thu, 16 May 2019

This video holds a mirror to the way marketing communication has 'loosened up' with the times.

Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?

Marketing

Abid Hussain Barlaskar Tue, 07 May 2019

There's no need for that, say experts. Akshay 'Patriot' Kumar is still an effective ambassador for Kajaria, Canadian passport or not.

P&G's Gillette brings a story from rural India to shave gender stereotypes

Digital

Abid Hussain Barlaskar Thu, 02 May 2019

A look at Gillette's Indian rendition of 'The Best Men Can Be' - Meet the barber girls from Banwari Tola, a village in UP.

"Acquiring customers is just one piece of the equation": Prashan Agarwal, CEO, Gaana

Digital

Abid Hussain Barlaskar Wed, 01 May 2019

As Times Internet's music streaming app crosses a milestone - 100 million monthly active users - we chat with the CEO of the platform about his users, challenges and 'the next 100 million'.

What on earth is a smartfan?

Advertising

Abid Hussain Barlaskar Mon, 22 Apr 2019

Brands like Orient and Ottomate are marketing themselves on the back of this strange proposition.

Meet adman Sumo, aka 'The English Nut'

Advertising

Abid Hussain Barlaskar Mon, 22 Apr 2019

Sumanto Chattopadhyay, chairman and CCO of 82.5 Communications, ran online tutorials to teach netizens English.

E-comm sites for fresh meat advertise on social, print to woo urbanites

Digital

Abid Hussain Barlaskar Mon, 15 Apr 2019

Through conversations with some of the brands that populate it, we explore this emerging sub-segment of the e-commerce universe that's slowly changing the way urban India shops for meat.

Congress' #AbHogaNyay and BJP's #PhirEkBaarModiSarkar, in songs

Advertising

Abid Hussain Barlaskar Thu, 11 Apr 2019

Narendra Modi-led BJP and Rahul Gandhi-led Congress have unveiled their theme songs that look more like digital-centric ad films, complete with proposition and promise.

"Smaller towns dine-in more, metros prefer deliveries": Kapil Grover, Domino's

Marketing

Abid Hussain Barlaskar Wed, 10 Apr 2019

As Domino's unveils its cricket spot - for IPL and the subsequent ICC World Cup 2019, we profile the pizza brand's marketing head.

"RCB partnership to keep Virat Kohli off-limits for rivals": Anupam Bokey, Too Yumm!

Digital

Abid Hussain Barlaskar Mon, 08 Apr 2019

As RP-Sanjiv Goenka Group's Too Yumm! creates a AR-based mobile game to leverage the IPL buzz, we chat with the brand's marketing head, Anupam Bokey.

"Professionals today want to find niche careers": LinkedIn

Digital

Abid Hussain Barlaskar Fri, 05 Apr 2019

LinkedIn's IPL campaign isn't about the fast lane - it's about your dream job. We spoke to Srividya Gopani - Brand and Consumer Marketing, APAC and China at LinkedIn.