News Archive

Stories by : Abid Hussain Barlaskar

"The community is our unique advantage; not many brands have it": OnePlus' Vikas Agarwal


Abid Hussain Barlaskar Fri, 09 Nov 2018

OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.

"Cause-vertising is the need of the hour..."


Abid Hussain Barlaskar Tue, 06 Nov 2018

Admits Ashish Makhija, GM marketing - Fabric Care, RSPL, about Ghadi Detergent's latest Diwali themed spot.

Why are marketers 'in-housing' these days?


Abid Hussain Barlaskar Wed, 31 Oct 2018

And what's the down-side? Wait a second - what is in-housing, again?

"Consumers are tired of gimmicky cashback offers": Shuchi Chawla, ixigo


Abid Hussain Barlaskar Tue, 30 Oct 2018

Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.

Hindi print reigns over TV in Bihar...

Media Publishing

Abid Hussain Barlaskar Tue, 23 Oct 2018 the message directed at advertisers in a latest joint ad initiative by Hindi dailies Hindustan and Dainik Bhaskar.

War of the handbags: Can posing celebrities be a 'strategy'?


Abid Hussain Barlaskar Tue, 23 Oct 2018

Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.

Is this an Airtel ad, 'content', a music video or a cause-led 'brand song'?


Abid Hussain Barlaskar Fri, 19 Oct 2018

A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...

"Want to make Savlon accessible to everyone": ITC's Sameer Satpathy on braille-enabled bottles


Abid Hussain Barlaskar Wed, 17 Oct 2018

The initiative was timed to coincide with World Sight Day. A look at the ad films.

"We've been known for explicit content, but right now it's not about being kinky..."


Abid Hussain Barlaskar Fri, 12 Oct 2018

... Says Blaze Arizanov, CMO, StayUncle, about the brand's latest video ad.

Meet Liberty Shoes' Hijabi Biker


Abid Hussain Barlaskar Tue, 09 Oct 2018

In a new digital spot, the brand takes up a sensitive subject. Will it help sell more shoes?

"Digital marketing is a complicated ecosystem and marketers need to upskill." - Oscar Garza, global head, media activation, Essence


Abid Hussain Barlaskar Fri, 05 Oct 2018

In our latest interaction, Garza speaks about how it takes more than traditional marketing to level up in the digital game.

"'s about how everybody can bring Kerala back on its feet without charity or sounding preachy.": Anushree Tainwala, Samsonite


Abid Hussain Barlaskar Tue, 02 Oct 2018

Bodh Deb, Autumn Worldwide, also tells us how his agency missed the train but then sped past it with campaign - #KeralaIsOpen.

"47% of asthma patients fear the social stigma more than the disease itself." - Nikhil Chopra, EVP and head, India Business, Cipla


Abid Hussain Barlaskar Thu, 27 Sep 2018

In the brand's latest ad, Priyanka Chopra's revelation of being an asthmatic is set to dilute the bad buzz around asthma and inhalers.