Abid Hussain Barlaskar Mon, 15 Apr 2019
Through conversations with some of the brands that populate it, we explore this emerging sub-segment of the e-commerce universe that's slowly changing the way urban India shops for meat.
Abid Hussain Barlaskar Thu, 11 Apr 2019
Narendra Modi-led BJP and Rahul Gandhi-led Congress have unveiled their theme songs that look more like digital-centric ad films, complete with proposition and promise.
Abid Hussain Barlaskar Wed, 10 Apr 2019
As Domino's unveils its cricket spot - for IPL and the subsequent ICC World Cup 2019, we profile the pizza brand's marketing head.
Abid Hussain Barlaskar Mon, 08 Apr 2019
As RP-Sanjiv Goenka Group's Too Yumm! creates a AR-based mobile game to leverage the IPL buzz, we chat with the brand's marketing head, Anupam Bokey.
Abid Hussain Barlaskar Fri, 05 Apr 2019
LinkedIn's IPL campaign isn't about the fast lane - it's about your dream job. We spoke to Srividya Gopani - Brand and Consumer Marketing, APAC and China at LinkedIn.
Abid Hussain Barlaskar Tue, 02 Apr 2019
We spoke to the brand's chairman and MD about the inclusion of the new Rasna malt-based beverages - Honey Vita and Badam Vita, under the fruity Rasna name.
Abid Mon, 25 Mar 2019
As British-born car brand Morris Garages launches its first celeb-led advertising campaign in India, we ask marketing head Pallavi Singh about the unusual choice of brand ambassador - Benedict Cumberbatch.
Abid Hussain Barlaskar Thu, 21 Mar 2019
As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here.
Abid Hussain Barlaskar Wed, 20 Mar 2019
Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context.