News Archive

Stories by : Abid Hussain Barlaskar

"Human relations are under threat in the digital world" - Piyush Pandey


Abid Hussain Barlaskar Fri, 22 Feb 2019

At an event, Pandey went on to showcase six of his agency's works, Indian and global, to highlight the role of a brand's communication in enhancing human relationships.

"Dentsu's model is closest to the S4 Capital."- Sir Martin Sorrell


Abid Hussain Barlaskar Thu, 21 Feb 2019

Sorrell reveals that S4 Capital is set to start operations in India soon, starting with content. He also hinted at acquiring 'small, successful' agencies as a strategy.

"There is no silver bullet for ad fraud." - Shane Dewar, Essence


Abid Hussain Barlaskar Wed, 20 Feb 2019

Shane Dewar, vice-president, Media Operations - APAC at Essence, speaks about how ad fraud operates in murky waters and there is no single point solution especially in a diverse country like India and a region like APAC.

This hunger-busting 'liquid snack' reminds us of Snickers' proposition


Abid Hussain Barlaskar Mon, 18 Feb 2019

But the product format is another story altogether - Soulfull Millet Smoothix is a powder that you have to add water or milk to!

Can cassette shop nostalgia sell a music fest?


Abid Hussain Barlaskar Wed, 13 Feb 2019

Through a poetry-based script that seems to talk to the '90s music lover, Supari Studios makes a case for VH1 Supersonic.

When an ad looks like content...


Abid Hussain Barlaskar Mon, 11 Feb 2019

Who doesn't recall Turkish Airlines' Messi Vs Kobe ad films? But the airline's new brand film looks like an episode from a crime thriller. A look at the transition - and the trend it reflects.

A Dummy's Guide to PUBG


Abid Hussain Barlaskar Thu, 07 Feb 2019

What on earth is PUBG and why is everyone talking about it? PM Modi knows enough about it to say "PUBG-wala" on stage. Do you?

Pre-election mania adds fire to 'Burnol moment'


Abid Hussain Barlaskar Tue, 05 Feb 2019

The ointment's core offering as a burn remedy is now popularly used to denote the discomfort bought on by figurative burns, the likes of envy and jealousy.

Horlicks bottles without the brown powder in it?


Abid Hussain Barlaskar Mon, 04 Feb 2019

In its second campaign around the concept of 'emotional nutrition', Horlicks reiterates the need to go beyond product placement.

Why is PM Modi patting Chhota Bheem's back in this game?


Abid Hussain Barlaskar Tue, 29 Jan 2019

Nazara Technologies' latest smartphone game is about Swachh Bharat Abhiyan featuring an aware Chhota Bheem cleaning city streets and being lauded by the PM.

Upcoming movie Gully Boy influences ads and copywriting


Abid Hussain Barlaskar Mon, 28 Jan 2019

Having created buzz online, the movie has pushed Mumbai's underground rap culture to the fore and brands are trying to capitalise on it.

Analysing the old wafer cream 'format'...


Abid Hussain Barlaskar Wed, 23 Jan 2019

Why is Britannia entering an old category that all major players have steered clear of?

"One can't make a salad out of a discount..."


Abid Hussain Barlaskar Thu, 17 Jan 2019

That's a line from Milkbasket's Bangalore-focused long form print ads yesterday.