News Archive

Stories by : Abid Hussain Barlaskar

WhatsApp's first India-specific TVCs attack fake news


Abid Hussain Barlaskar Tue, 04 Dec 2018

The campaign is designed like a 'How-Not-To' usage guide to the Facebook-owned app.

For a brand, what's better than one cause?


Abid Hussain Barlaskar Tue, 27 Nov 2018

A bunch of causes! Take a look at bread and bakery brand Modern's media burst to know what that means...

Brands and Celebs: Have the rules of engagement changed?


Abid Hussain Barlaskar Tue, 20 Nov 2018

Alia Bhatt, who endorsed Gionee's handsets last year, now poses for Nokia. Too similar, too soon? Who's keeping track, anyway?

When Nerolac turned baggage belts into shade cards

OOH News

Abid Hussain Barlaskar Mon, 19 Nov 2018

We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign.

"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant


Abid Hussain Barlaskar Thu, 15 Nov 2018

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.

Bisleri means Bisleri, not 'any packaged water'...


Abid Hussain Barlaskar Wed, 14 Nov 2018

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to be in, it can hurt sales.

"The community is our unique advantage; not many brands have it": OnePlus' Vikas Agarwal


Abid Hussain Barlaskar Fri, 09 Nov 2018

OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.

"Cause-vertising is the need of the hour..."


Abid Hussain Barlaskar Tue, 06 Nov 2018

Admits Ashish Makhija, GM marketing - Fabric Care, RSPL, about Ghadi Detergent's latest Diwali themed spot.

Why are marketers 'in-housing' these days?


Abid Hussain Barlaskar Wed, 31 Oct 2018

And what's the down-side? Wait a second - what is in-housing, again?

"Consumers are tired of gimmicky cashback offers": Shuchi Chawla, ixigo


Abid Hussain Barlaskar Tue, 30 Oct 2018

Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.

Hindi print reigns over TV in Bihar...

Media Publishing

Abid Hussain Barlaskar Tue, 23 Oct 2018 the message directed at advertisers in a latest joint ad initiative by Hindi dailies Hindustan and Dainik Bhaskar.

War of the handbags: Can posing celebrities be a 'strategy'?


Abid Hussain Barlaskar Tue, 23 Oct 2018

Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.

Is this an Airtel ad, 'content', a music video or a cause-led 'brand song'?


Abid Hussain Barlaskar Fri, 19 Oct 2018

A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...