Abid Hussain Barlaskar Tue, 04 Dec 2018
The campaign is designed like a 'How-Not-To' usage guide to the Facebook-owned app.
Abid Hussain Barlaskar Tue, 20 Nov 2018
Alia Bhatt, who endorsed Gionee's handsets last year, now poses for Nokia. Too similar, too soon? Who's keeping track, anyway?
Abid Hussain Barlaskar Mon, 19 Nov 2018
We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign.
Abid Hussain Barlaskar Thu, 15 Nov 2018
The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the product and package design.
Abid Hussain Barlaskar Wed, 14 Nov 2018
... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to be in, it can hurt sales.
Abid Hussain Barlaskar Fri, 09 Nov 2018
OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum.
Abid Hussain Barlaskar Tue, 30 Oct 2018
Travel aggregator brand ixigo calls out cashback-traps of online brands including OTAs.
Abid Hussain Barlaskar Tue, 23 Oct 2018
Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend.
Abid Hussain Barlaskar Fri, 19 Oct 2018
A look at the telecom player's timely lyrical ode to the unsung heroes of Pujo...