News Archive

Stories by : Abid Hussain Barlaskar

What on earth is a smartfan?


Abid Hussain Barlaskar Mon, 22 Apr 2019

Brands like Orient and Ottomate are marketing themselves on the back of this strange proposition.

Meet adman Sumo, aka 'The English Nut'


Abid Hussain Barlaskar Mon, 22 Apr 2019

Sumanto Chattopadhyay, chairman and CCO of 82.5 Communications, ran online tutorials to teach netizens English.

E-comm sites for fresh meat advertise on social, print to woo urbanites


Abid Hussain Barlaskar Mon, 15 Apr 2019

Through conversations with some of the brands that populate it, we explore this emerging sub-segment of the e-commerce universe that's slowly changing the way urban India shops for meat.

Congress' #AbHogaNyay and BJP's #PhirEkBaarModiSarkar, in songs


Abid Hussain Barlaskar Thu, 11 Apr 2019

Narendra Modi-led BJP and Rahul Gandhi-led Congress have unveiled their theme songs that look more like digital-centric ad films, complete with proposition and promise.

"Smaller towns dine-in more, metros prefer deliveries": Kapil Grover, Domino's


Abid Hussain Barlaskar Wed, 10 Apr 2019

As Domino's unveils its cricket spot - for IPL and the subsequent ICC World Cup 2019, we profile the pizza brand's marketing head.

"RCB partnership to keep Virat Kohli off-limits for rivals": Anupam Bokey, Too Yumm!


Abid Hussain Barlaskar Mon, 08 Apr 2019

As RP-Sanjiv Goenka Group's Too Yumm! creates a AR-based mobile game to leverage the IPL buzz, we chat with the brand's marketing head, Anupam Bokey.

"Professionals today want to find niche careers": LinkedIn


Abid Hussain Barlaskar Fri, 05 Apr 2019

LinkedIn's IPL campaign isn't about the fast lane - it's about your dream job. We spoke to Srividya Gopani - Brand and Consumer Marketing, APAC and China at LinkedIn.

"The ad was not created for winning creative awards": Rasna's Piruz Khambatta


Abid Hussain Barlaskar Tue, 02 Apr 2019

We spoke to the brand's chairman and MD about the inclusion of the new Rasna malt-based beverages - Honey Vita and Badam Vita, under the fruity Rasna name.

Guess who's taking a dig at Paytm this IPL...


Abid Hussain Barlaskar Mon, 01 Apr 2019

Hint: It's an app that has something to do with Ola, Myntra, Oyo, Faasos etc.

"I'm always in beta mode": Amitesh Rao, McCann


Abid Hussain Barlaskar Wed, 27 Mar 2019

We profile McCann's recently appointed Delhi head - Amitesh Rao, adman turned marketer turned gaming entrepreneur turned adman.

"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor


Abid Mon, 25 Mar 2019

As British-born car brand Morris Garages launches its first celeb-led advertising campaign in India, we ask marketing head Pallavi Singh about the unusual choice of brand ambassador - Benedict Cumberbatch.

"We're using TV for awareness, digital to engage, BTL for magic": Kia Motors


Abid Hussain Barlaskar Thu, 21 Mar 2019

As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here.

BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad


Abid Hussain Barlaskar Wed, 20 Mar 2019

Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context.