News Archive

Stories by : Abid Hussain Barlaskar

'90s KamaSutra face Pooja Bedi turns influencer for Durex


Abid Hussain Barlaskar Wed, 19 Jun 2019

We spoke to Pankaj Duhan, chief marketing officer, RB South Asia - Health about #OrgasmInequality, the brand's influencer led social media effort.

No more Plastic in WPP


Abid Hussain Barlaskar Tue, 18 Jun 2019

In the original acronym, WPP, a 'P' stood for Plastic.

"I don't want to spend on fancy marketing": realme CEO Madhav Sheth


Abid Hussain Barlaskar Mon, 17 Jun 2019

Smartphone manufacturer realme has made its space among the top five brands by market share since its launch a year back. It did so despite not conforming to category codes of splurging on media.

When Fevicol turned a Google map into an ad


Abid Hussain Barlaskar Tue, 11 Jun 2019

We spoke to the brand's digital shop Schbang about this 'moment marketing' job.

Now, ixigo enters the content game, "Want app to be relevant even after booking ticket," says marketing head


Abid Hussain Barlaskar Mon, 10 Jun 2019

Why is a travel aggregator app making entertainment content? We spoke to Shuchi Chawla, head - Brand Marketing, ixigo to understand the move and what it says about the category.

HUL's Lux changes gears; Bollywood glamour to 'soap with a lump'


Abid Hussain Barlaskar Fri, 31 May 2019

The Lux soap bar was redesigned to include a lump as part of a campaign aimed at highlighting the issue of breast cancer awareness and self-detection.

Making sense of the JCB Ki Khudai viral phenomenon


Abid Hussain Barlaskar Tue, 28 May 2019

A social media carnival worth noting, for the uniquely desi insight it is rooted in.

The Tata focus on FMCG - who will it impact the most?


Abid Hussain Barlaskar Tue, 28 May 2019

As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category.

Burnol trends again, as BJP versus 'others' mania reaches crescendo


Abid Hussain Barlaskar Wed, 22 May 2019

The brand rakes in earned media as it becomes arsenal for trolls once again.

Axis Bank to Aam Aadmi Party to Uber CMO...


Abid Hussain Barlaskar Tue, 21 May 2019

Meet Manisha Lath Gupta, in her latest avatar.

LGBTQ segment can now come out through a Times of India Classifieds ad


Abid Hussain Barlaskar Fri, 17 May 2019

The newspaper has released a video explaining the initiative. We spoke to Sanjeev Bhargava, director, Brand TOI and Swati Bhattacharya, chief creative officer, FCB Ulka about the campaign.

Sacred Games' Bunty unboxes OnePlus 7 Pro... 'nuff said!


Abid Hussain Barlaskar Thu, 16 May 2019

This video holds a mirror to the way marketing communication has 'loosened up' with the times.