Aishwarya Ramesh Wed, 20 Feb 2019
Their newest digital campaign uses augmented reality to promote their tie-up with Kendall and Kylie Jenner's range of bags.
Aishwarya Ramesh Fri, 15 Feb 2019
Wipro's soap brand Santoor has been marketing itself on the back of the same promise and advertising tack for three decades. It seems to work - Santoor recently dethroned Lux as the No.2 soap brand.
Aishwarya Ramesh Wed, 13 Feb 2019
Pansare spoke to afaqs! about his 25,000 square foot outdoor installation for Jeep.
Aishwarya Ramesh Tue, 12 Feb 2019
We profile Procter & Gamble's CMO for laundry and fabric care - the woman behind Ariel's famous Share the Load campaign.
Aishwarya Ramesh Mon, 11 Feb 2019
All three -- one movie star, one TV star, one internet star -- have been associated with the same skincare brand as celebrity endorsers.
Aishwarya Ramesh Mon, 04 Feb 2019
Yet another agency tries the out-sourcing model. We spoke to the leaders of 82.5 - Sumanto Chattopadhyay, chairman, CCO and VS Srikanth, CEO, about what makes their agency different.
Aishwarya Ramesh Wed, 30 Jan 2019
We spoke to the two-wheeler brand's VP, marketing, Sumeet Narang about his latest 'multi-nation' spot that conveys a new message.