afaqs!

News Archive

Stories by : Aishwarya Ramesh

"Our digital presence has helped increase footfalls": Shopper's Stop's Uma Talreja

Digital

Aishwarya Ramesh Wed, 20 Feb 2019

Their newest digital campaign uses augmented reality to promote their tie-up with Kendall and Kylie Jenner's range of bags.

What makes Santoor's 30 year old "mummy!" formula work?

Advertising

Aishwarya Ramesh Fri, 15 Feb 2019

Wipro's soap brand Santoor has been marketing itself on the back of the same promise and advertising tack for three decades. It seems to work - Santoor recently dethroned Lux as the No.2 soap brand.

Uber tweaks route colours in app...

Advertising

Aishwarya Ramesh Thu, 14 Feb 2019

...in support of the LGBTQ community this Valentine's Day. Saakshi Verma Menon - Head of Brand, Strategy and Campaigns, Uber India and South Asia spoke to afaqs! about the change.

Jeep India's outdoor installation makes it to Asia Book of Records

OOH News

Aishwarya Ramesh Wed, 13 Feb 2019

Pansare spoke to afaqs! about his 25,000 square foot outdoor installation for Jeep.

"With stature comes an obligation to try and make a difference": P&G's Sonali Dhawan

Marketing

Aishwarya Ramesh Tue, 12 Feb 2019

We profile Procter & Gamble's CMO for laundry and fabric care - the woman behind Ariel's famous Share the Load campaign.

What do Anushka Sharma, Mouni Roy and Mithila Palkar have in common?

Advertising

Aishwarya Ramesh Mon, 11 Feb 2019

All three -- one movie star, one TV star, one internet star -- have been associated with the same skincare brand as celebrity endorsers.

Meet the man with over 400 brand logo tattoos

Marketing

Aishwarya Ramesh Thu, 07 Feb 2019

We chatted with Jason George and asked him all about his strange obsession with brand logos.

Raymond makes the sui-dhaaga cool again

Advertising

Aishwarya Ramesh Tue, 05 Feb 2019

In its latest ads, Raymond tries to get men to opt for tailor-made suits. Will it work in the era of fast fashion?

"Coca Cola tuuuu...."

Advertising

Aishwarya Ramesh Mon, 04 Feb 2019

And other Bollywood songs that have made brands trend on Twitter.

"Ours is an open source model": Ogilvy's Sumanto Chattopadhyay on 82.5 Communications

Advertising

Aishwarya Ramesh Mon, 04 Feb 2019

Yet another agency tries the out-sourcing model. We spoke to the leaders of 82.5 - Sumanto Chattopadhyay, chairman, CCO and VS Srikanth, CEO, about what makes their agency different.

WPP's Ogilvy launches 82.5 Communications

Advertising

Aishwarya Ramesh Thu, 31 Jan 2019

The new creative agency is an India-specific creative agency catering to Indian companies, Indian startups and entrepreneurs.

Did this brand just say 'biryani perfume'?

Advertising

Aishwarya Ramesh Thu, 31 Jan 2019

EarlySalary has come up with a fictitious 'Month-End Collection' to tide you over till payday.

Bajaj Auto weaves lyrics from iconic '80s ad into new spot

Advertising

Aishwarya Ramesh Wed, 30 Jan 2019

We spoke to the two-wheeler brand's VP, marketing, Sumeet Narang about his latest 'multi-nation' spot that conveys a new message.