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News Archive

Stories by : Aishwarya Ramesh

Durex, Fevicol, Hotstar among brands teasing Game of Thrones fans

Advertising

Aishwarya Ramesh Thu, 18 Apr 2019

Some brands are finding creative ways to seat themselves on the iron throne...

Alcohol brand Absolut India's stylised take on racism...

Digital

Aishwarya Ramesh Thu, 18 Apr 2019

This isn't the first time the brand has dabbled in causevertising and other alcohol brands are doing it too.

Amazon Prime Video tags Zomato, Tinder, Fevicol to announce Gully Boy

Digital

Aishwarya Ramesh Wed, 17 Apr 2019

Some of the brands tagged came up with raps of their own in response.

AI, predicting consumer behaviour and personalising customer experiences...

Digital

Aishwarya Ramesh Wed, 17 Apr 2019

Here are some of the things that went down at Adobe's Symposium 2019.

'Congress Hai Na' rap song woos first-time voters

Digital

Aishwarya Ramesh Tue, 16 Apr 2019

Another politically themed rap video in support of a political party has surfaced on YouTube.

"Consumers must be aware of the harmful side effects of fast fashion": ITC's WLS on rebranding for sustainability

Marketing

Aishwarya Ramesh Fri, 12 Apr 2019

Formerly Wills Lifestyle, ITC's WLS, is marketing garments with 100 per cent natural fibres. A quick look at the effort.

4 rival print media groups join hands...

Media Publishing

Aishwarya Ramesh Wed, 10 Apr 2019

The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.

Fantasy Gaming ads pepper IPL spots

Advertising

Aishwarya Ramesh Mon, 08 Apr 2019

Virat Kohli, MS Dhoni, Hardik Pandya are some of the big names endorsing fantasy gaming...

Some brands are bringing 'swag' back and how...

Advertising

Aishwarya Ramesh Mon, 08 Apr 2019

Through rebellion, dance and rap - these brands are bringing back swag to advertising.

"For youngsters, a car is a gadget": Hyundai's Puneet Anand

Marketing

Aishwarya Ramesh Thu, 04 Apr 2019

The marketing mix for Hyundai's upcoming SUV 'Venue' does not include TV or print. A chat with brand marketing head - Puneet Anand.

Cashback for paying credit card bills? There's an app for that...

Digital

Aishwarya Ramesh Wed, 03 Apr 2019

Cred wants to incentivise timely credit card bill payments - sometimes with reward points, sometimes with chocolate cake.

This April Fool's Day, thanks to some brands - the joke's on us...

Digital

Aishwarya Ramesh Tue, 02 Apr 2019

... from glow in the dark burgers, restrooms on the go and even an AI Prime Minister...