News Archive

Stories by : Aishwarya Ramesh and Abid Hussain Barlaskar

Hyundai Venue and other connected cars look to redefine a user's driving experience

Advertising

Aishwarya Ramesh Fri, 24 May 2019

The Hyundai Venue is a car that has all the features one would expect in today's 'connected' age and it's not the only one out there...

Burnol trends again, as BJP versus 'others' mania reaches crescendo

Digital

Abid Hussain Barlaskar Wed, 22 May 2019

The brand rakes in earned media as it becomes arsenal for trolls once again.

GroupM's Sameer Singh moves to ByteDance... what exactly is it?

Digital

Aishwarya Ramesh Wed, 22 May 2019

A quick look at what Sameer Singh's new employer ByteDance is all about.

Zomato wants users to predict who India's next Prime Minister will be

Digital

Aishwarya Ramesh Tue, 21 May 2019

The 'Zomato Election League' is the newest variant of its 'Predict to Win' property.

"To convert shoppers in a store, we got them to taste our product first...": Siddarth Menon, CMO, Epigamia

Marketing

Aishwarya Ramesh Tue, 21 May 2019

How does Epigamia sell Greek yogurt to an Indian audience? Menon has some interesting insights...

Axis Bank to Aam Aadmi Party to Uber CMO...

Marketing

Abid Hussain Barlaskar Tue, 21 May 2019

Meet Manisha Lath Gupta, in her latest avatar.

Depressed about Game of Thrones' ending? There's a helpline for that...

Digital

Aishwarya Ramesh Mon, 20 May 2019

Star World is offering viewers a helpline to discuss plot twists, endings and to grieve over the end of the show...

OnePlus announces Robert Downey Jr as new brand ambassador

Advertising

Aishwarya Ramesh Mon, 20 May 2019

The Avengers actor will replace Amitabh Bachchan as the brand ambassador.

What characterises the sought after Millennial after all?

Marketing

Aishwarya Ramesh Fri, 17 May 2019

We spoke to marketers to find out more about the millennial and the challenges of marketing to them.

LGBTQ segment can now come out through a Times of India Classifieds ad

Advertising

Abid Hussain Barlaskar Fri, 17 May 2019

The newspaper has released a video explaining the initiative. We spoke to Sanjeev Bhargava, director, Brand TOI and Swati Bhattacharya, chief creative officer, FCB Ulka about the campaign.

Facebook partners with creative agencies to create 'thumbstopping' content

Digital

Aishwarya Ramesh Thu, 16 May 2019

Thumbstoppers is an initiative by Facebook that wants creators to tell stories in less than ten seconds...

Sacred Games' Bunty unboxes OnePlus 7 Pro... 'nuff said!

Advertising

Abid Hussain Barlaskar Thu, 16 May 2019

This video holds a mirror to the way marketing communication has 'loosened up' with the times.

Meet Vandana Sufia Katoch, the adwoman whose personal Facebook post went viral

Digital

Aishwarya Ramesh Wed, 15 May 2019

Her post acknowledged and lauded her son's efforts, celebrating the 60% he scored...