Abid Hussain Barlaskar Mon, 22 Jul 2019
Years back, we analysed the situation when rival brands were snapping at Apple's iPhone. Jump to 2019, and the snapping is still trending. But why?
Aishwarya Ramesh Wed, 17 Jul 2019
Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer's attention span - four ad-filmmakers tell us.
Aishwarya Ramesh Tue, 16 Jul 2019
Mindshare's work on the data-driven marketing front has garnered attention at different award shows this year. We find out more...
Abid Hussain Barlaskar Fri, 12 Jul 2019
This also reminds us that BITM's Pat is a copywriter turned entrepreneur.
Abid Hussain Barlaskar Thu, 11 Jul 2019
We spoke to Facebook India's marketing head on the platform's 'Thumbstoppers' initiative of telling crisp brand stories in short, vertical and mobile-first video formats.
Abid Hussain Barlaskar Mon, 08 Jul 2019
The agency recently acquired SocialGIZ to add web development and AI capabilities to its
Aishwarya Ramesh Wed, 03 Jul 2019
Srinivasan's book - Be Social: Building Brand You Online - is full of tips on how to build an individual brand and how to leverage each social medium to do that.
Abid Hussain Barlaskar Wed, 03 Jul 2019
The #SoWhatAreYouWatching campaign has been crafted by The Script Room, a newborn agency the founders of which don't identify it as an ad agency at all.
Aishwarya Ramesh Tue, 02 Jul 2019
MullenLowe Lintas recently moved out of their iconic Express Towers office (Nariman Point) to BKC. Hoardings all over Mumbai borrow lines from their previous ad copies to make the announcement...
Aishwarya Ramesh Fri, 28 Jun 2019
Vicks' 'One In A Million' Touch of Care campaign from P&G India, won Four Metals at Cannes Lions 2019. We spoke to Ritu Mittal, Country Marketing Manager at P&G India, on the multiple wins.