News Archive

Stories by : Aishwarya Ramesh and Abid Hussain Barlaskar

BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad

Digital

Abid Hussain Barlaskar Wed, 20 Mar 2019

Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context.

"We expect to reach 5X the number of people": Sumit Mathur, director, marketing, Kellogg South Asia, on desi flavours

Marketing

Abid Barlaskar Tue, 19 Mar 2019

In a bid to widen its reach, Kellogg's has Indianised its product with new variants - Thandai Badaam, Kesar Pista Badaam, Rose Badaam. An analysis.

Tanishq leverages augmented reality at airport kiosks

OOH News

Aishwarya Ramesh Fri, 15 Mar 2019

With the help of AR, Tanishq kiosks let travellers at the airport try on jewellery, virtually. We spoke to Deepika Tewari, Associate VP, Marketing, Jewellery Division at Titan about the installation.

Coke's summer ad with Ranbir Kapoor takes the 'label story' forward

Advertising

Abid Hussain Barlaskar Fri, 15 Mar 2019

Coca-Cola has been using its bottles as a media platform for months. The brand's new summer ad keeps the label story going.

"There is a big need for vernacular publishers" - Ran Buck, Taboola

Digital

Abid Hussain Barlaskar Thu, 14 Mar 2019

We caught up with the SVP - global revenue of Taboola over the platform's presence in India.

Can Just Dial get us to delete Zomato, MakeMyTrip, Practo apps?

Advertising

Abid Hussain Barlaskar Tue, 12 Mar 2019

If you've been paying attention, Just Dial's been running an ad for months, asking people to turn to one app for all their needs - and we can bet that tossed tomato means Zomato.

HUL in Twitter soup over Kumbh Mela post

Advertising

Abid Hussain Barlaskar Fri, 08 Mar 2019

We spoke to experts about the recent social media backlash faced by the FMCG major - and what we can learn from it.

Skechers launches frontal attack on Nike's 'Just Do It'

Advertising

Aishwarya Ramesh Thu, 07 Mar 2019

The ad was two weeks late, and referenced the incident of a Nike shoe tearing during a basketball game.

'Parroting' opinions? Dailyhunt wants you to think again...

Advertising

Aishwarya Ramesh Thu, 07 Mar 2019

With Dailyhunt's new campaign, the call to action is to create your own opinion instead of being a 'tota'.

Desi actors, videsi tourism endorsements...

Advertising

Aishwarya Ramesh Wed, 06 Mar 2019

Ranveer Singh, Parineeti Chopra, Shah Rukh Khan... These Indian actors have all endorsed tourism for foreign countries.

"If I have the best product offering in the market, marketing to e-commerce is not a concern": Sharad Singla, Director, Brand Marketing, Adidas India

Marketing

Aishwarya Ramesh Tue, 05 Mar 2019

We interviewed Singla about marketing challenges in an e-commerce era and maintaining consistency in his marketing communications.

Snickers extends campaign to wrappers; boldly tweaks name on pack

Advertising

Abid Hussain Barlaskar Mon, 04 Mar 2019

Only one out of five bars has the original 'SNICKERS' logo. The rest four carry the dummy words.

We 'listened' to almost 8 million conversations in the last 12 months: Mahindra's Vivek Nayer

Digital

Aishwarya Ramesh Thu, 28 Feb 2019

As per Mahindra's research, the social causes people are talking about online are climate change, waste management and girl child education, in that order. We spoke to Nayer about his latest CSR push.