News Archive

Stories by : Aishwarya Ramesh and Abid Hussain Barlaskar

Is mocking the iPhone still in fashion for rivals?


Abid Hussain Barlaskar Mon, 22 Jul 2019

Years back, we analysed the situation when rival brands were snapping at Apple's iPhone. Jump to 2019, and the snapping is still trending. But why?

Why is Hitachi trying to sell mango smoothies?


Aishwarya Ramesh Fri, 19 Jul 2019

Teaming up with Barista Coffee Company, Hitachi has become the country's first air conditioning brand to launch a special summer drink...

Vertical vs Horizontal format - how does it affect ad filmmaking?


Aishwarya Ramesh Wed, 17 Jul 2019

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer's attention span - four ad-filmmakers tell us.

Mindshare wins big with help of data-driven marketing


Aishwarya Ramesh Tue, 16 Jul 2019

Mindshare's work on the data-driven marketing front has garnered attention at different award shows this year. We find out more...

Irrelevant CVs prompt hilarious recruitment post by adman


Abid Hussain Barlaskar Fri, 12 Jul 2019

This also reminds us that BITM's Pat is a copywriter turned entrepreneur.

"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders


Abid Hussain Barlaskar Thu, 11 Jul 2019

We spoke to Facebook India's marketing head on the platform's 'Thumbstoppers' initiative of telling crisp brand stories in short, vertical and mobile-first video formats.

Monk Media Network boosts offerings with new acquisition


Abid Hussain Barlaskar Mon, 08 Jul 2019

The agency recently acquired SocialGIZ to add web development and AI capabilities to its

Dating apps use niches to reposition romance


Aishwarya Ramesh Thu, 04 Jul 2019

The dating apps space in India is somewhat new, yet quite clearly segmented...

Karthik Srinivasan's new book focuses on personal brand building...


Aishwarya Ramesh Wed, 03 Jul 2019

Srinivasan's book - Be Social: Building Brand You Online - is full of tips on how to build an individual brand and how to leverage each social medium to do that.

Netflix shows off width of content through new TV spots


Abid Hussain Barlaskar Wed, 03 Jul 2019

The #SoWhatAreYouWatching campaign has been crafted by The Script Room, a newborn agency the founders of which don't identify it as an ad agency at all.

Lintas leverages outdoor ads with copy from older ads to announce shift in office address

OOH News

Aishwarya Ramesh Tue, 02 Jul 2019

MullenLowe Lintas recently moved out of their iconic Express Towers office (Nariman Point) to BKC. Hoardings all over Mumbai borrow lines from their previous ad copies to make the announcement...

George John, founder of TBWA\Anthem, passes away


Aishwarya Ramesh Mon, 01 Jul 2019

John was the man who was responsible for bringing TBWA to India once Omnicom acquired his agency. A look back...

"Consumers globally, are demanding real, powerful storytelling": P&G's Ritu Mittal


Aishwarya Ramesh Fri, 28 Jun 2019

Vicks' 'One In A Million' Touch of Care campaign from P&G India, won Four Metals at Cannes Lions 2019. We spoke to Ritu Mittal, Country Marketing Manager at P&G India, on the multiple wins.