afaqs!

News Archive

Stories by : Aishwarya Ramesh and Deepashree Bannerjee

Cannes Lions 2019: India bags 1 Silver, 2 Bronze Lions on Day 2

Advertising

Aishwarya Ramesh Wed, 19 Jun 2019

Grey India won a Silver Lion award and Wunderman Thompson Mumbai, J. Walter Thompson India bring home 2 Bronze Lion awards on Day 2.

South India has been a special market because adoption and engagement rates are higher: Sunil Kamath, ShareChat

Digital

Aishwarya Ramesh Wed, 19 Jun 2019

A chat with Sunil Kamath, the chief business officer at ShareChat to understand the platform and nuances...

Cannes Lions 2019: TBWAIndia wins 2 Bronze Lions

Advertising

Aishwarya Ramesh Tue, 18 Jun 2019

TBWA\India won two Bronze Lions on day 1 of Cannes Lions for their work on the Neurogen Brain and Spine Institute.

Ford India pulls a Gillette: A look at the brand's new 'woke' spots

Advertising

Aishwarya Ramesh Fri, 14 Jun 2019

Two new TVCs for Ford India by BBDO India want to target a 'woke' audience...

Rashmi Bansal's new book shines the spotlight on intrapreneurs

Marketing

Aishwarya Ramesh Thu, 13 Jun 2019

Her book, titled 'Shine Bright', chronicles the stories of managers turned intrapreneurs...

As brands salute Yuvraj Singh, we analyse 'Moment Marketing'

Marketing

Aishwarya Ramesh Wed, 12 Jun 2019

Yuvraj Singh announced his retirement from cricket on June 10 and brands have released timely creatives on the occasion. A look at 'Moment Marketing' - the current hot trend.

Xiaomi 'zooms' in, in new ads with Ranveer Singh...

Advertising

Aishwarya Ramesh Wed, 12 Jun 2019

Xiaomi's new ads starring Ranveer Singh tap into humour to drive the message of the phone's main feature across.

After 50 years in the market, Medimix wants to make Ayurveda work faster

Advertising

Aishwarya Ramesh Mon, 03 Jun 2019

Medimix's new TVC with Parineeti Chopra looks to tap into a new TG with 'fast acting ayurveda'.

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying

Digital

Aishwarya Ramesh Fri, 31 May 2019

IRCTC's Twitter pow-wow over obscene ads with a disgruntled user highlights the downside of programmatic media buying on digital.

OnePlus takes 'Shot On' game higher; shows off video quality in FilterCopy sketch

Digital

Aishwarya Ramesh Thu, 30 May 2019

The sketch looks like content that FilterCopy would normally create, but a watermark at the bottom left corner tells a different story...

Meet the adman who's made a web series on advertising...

Digital

Aishwarya Ramesh Mon, 27 May 2019

Former advertising creative director N Padmakumar has written and directed 'Thinkistan', an OTT show about the ad world. It went live on MX Player on Friday.

Hyundai Venue and other connected cars look to redefine a user's driving experience

Advertising

Aishwarya Ramesh Fri, 24 May 2019

The Hyundai Venue is a car that has all the features one would expect in today's 'connected' age and it's not the only one out there...

GroupM's Sameer Singh moves to ByteDance... what exactly is it?

Digital

Aishwarya Ramesh Wed, 22 May 2019

A quick look at what Sameer Singh's new employer ByteDance is all about.