News Archive

Stories by : Ananya Pathak

After laundry equality, Ariel revisits stain removal...

Digital

Ananya Pathak Thu, 20 Jun 2019

...in a bid to get cricket fans to reuse their "stained" lucky jerseys from 2011's WC.

Is anyone missing the trivago guy?

Advertising

Ananya Pathak Tue, 18 Jun 2019

New ads for the hotel booking platform are out - without the trivago guy, who moved on a few months back. So, what did he take with him?

NEXA and Rahman on the hunt for international music aficionados

Marketing

Ananya Pathak Mon, 17 Jun 2019

But what does Maruti's premium dealership format know about music? Read on for insights...

Airbnb moves from celebs to real stories...

Advertising

Ananya Pathak Tue, 11 Jun 2019

Move over Saifeena, Airbnb is out with a new, celeb-free, two-spot campaign that clearly looks to broaden its pool of users. We spoke to Varun Raina, marketing manager, Airbnb, about the effort.

Hajmola plays 'topical' ad game; "Our ideology is different from Amul's," says marketing head

Digital

Ananya Pathak Thu, 06 Jun 2019

The brand has taken to meme culture with timely puns on current affairs and trending subjects with the hashtag #BaatHajamNahiHui. We spoke to Dabur's Ajay Singh Parihar about it.

Brands churn out anthems to ride cricket fever

Advertising

Ananya Pathak Tue, 04 Jun 2019

With brands dishing out cricket anthems during World Cup season, we ask experts for dos and don'ts for this tactic.

Flipkart's 'kidults' are back...

Advertising

Ananya Pathak Mon, 03 Jun 2019

A creative tool birthed by Happy mcgarrybowen in 2011, lives on. A look at Lowe's latest rendition of Flipkart's child-adults.

"Our focus is on living benefits of policyholders, not on what happens if they die..."

Digital

Ananya Pathak Wed, 29 May 2019

Says Chandramohan Mehra, CMO, Bajaj Allianz, during a chat about his latest ad that cautions against fraudulent phone calls.

IAA India Chapter lends helping hand to Fani survivors

Advertising

Ananya Pathak Mon, 20 May 2019

The ad campaign #OdishaNeedsYourLove by the association urges the public to donate to rebuild Odisha.