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News Archive

Stories by : Anirban Roy Choudhury

"India is a massive priority market and core to the future of VICE" Chanpreet Arora, VICE India CEO


Anirban Roy Choudhury Tue, 24 Apr 2018

We spoke to CEO, Chanpreet Arora, and content head, Samira Kanwar to find out VICE India's way ahead.

What skill sets must a CD possess today?


Anirban Roy Choudhury Mon, 16 Apr 2018

In today's advertising and media landscape, what skill-sets must a creative director possess more than ever? A quick look at what a few seniors said.

"I used to watch David Ogilvy's tapes for hours": Prasoon Joshi


Anirban Roy Choudhury Mon, 09 Apr 2018

The adman was felicitated at Goafest 2018. A look at what he said on stage.

Meet the Early Man who won the Grand Prix at the Abby Awards


Anirban Roy Choudhury Mon, 09 Apr 2018

We spoke to Ayappa, co-founder of the film production house.

When Ashish Bhasin threw questions at Baba Ramdev...


Anirban Roy Choudhury Fri, 06 Apr 2018

Edited excerpts of the Q&A round at the end of Ramdev's talk at Goafest 2018.

"There's no drama in Patanjali's advertising": Baba Ramdev


Anirban Roy Choudhury Fri, 06 Apr 2018

The Yoga Guru spoke at Day One of Goafest 2018. A low-down of the session.

Can a brand create buzz?


Anirban Roy Choudhury Mon, 02 Apr 2018

A panel of brand experts discussed the dos and don'ts of buzz creation.

"Our originals won't be free; I believe Indians will pay for quality content..."


Anirban Roy Choudhury Wed, 28 Mar 2018

Says Archana Anand of Zee5 when we spoke to her about her OTT platform's upcoming titles - 90 of them.

Can Amazon Prime Video make OTT a viable home for reality singing?


Anirban Roy Choudhury Mon, 26 Mar 2018

A made-for-TV format, reality singing is Prime Video's latest bet. The platform is spending over a Crore per episode of 'The Remix'.

What can Aamir do for Vivo?


Anirban Roy Choudhury Fri, 23 Mar 2018

Bucking the norm in India, Vivo has replaced a young brand ambassador with an older one. Does it have anything to do with Aamir's rising popularity in China?

"The perception that only cricket is growing in India is not true anymore": Vinit Karnik, ESP Properties


Anirban Roy Choudhury Thu, 22 Mar 2018

The fifth edition of the "Sporting Nation in the making" states that sports sponsorship in India has grown by 14 per cent in 2017.

Karan Bajaj: Discovering Scale

Media Publishing

Anirban Roy Choudhury Fri, 16 Mar 2018

An interview with the man credited with Indianising the Discovery Network and taking it to the masses.

"Future of TV in India": A panel discussion at FICCI-Frames 2018


Anirban Roy Choudhury Tue, 06 Mar 2018

The panellists were upbeat about the future of TV in India.