News Archive

Stories by : Anirban Roy Choudhury

"Changing habits takes time": Abhishek Joshi of MX Player


Anirban Roy Choudhury Mon, 22 Jul 2019

The head of marketing and business partnerships for MX Player, speaks about the marketing challenges...

Don't let 6-years-olds become TV vamps, cautions Disney


Anirban Roy Choudhury Thu, 18 Jul 2019

Disney India's new 35-seconder ad to promote its 'Kids Pack' mesmerised experts.

"We didn't want to make it melodramatic": Nitesh Tiwari on KBC ads


Anirban Roy Choudhury Tue, 16 Jul 2019

'Adey Raho' is the theme of Kaun Banega Crorepati season 11, to air soon on Sony Entertainment Television.

"We'll bring back bigger, better, bolder content"

Media Publishing

Anirban Roy Choudhury Mon, 15 Jul 2019

The new managing director of Discovery Communications India has a tough task at hand.

"We can't just chase ratings anymore": Neeraj Vyas

Media Publishing

Anirban Roy Choudhury Wed, 10 Jul 2019

Business Head, Sony SAB, PAL and Sony MAX movie cluster believes its high time broadcasters thought about paid consumers' content preferences too.

Nokia's Jyotsna Makkar moves on


Anirban Roy Choudhury Mon, 08 Jul 2019

Ajey Mehta, vice president and country head, HMD Global India (parent of Nokia phones) will lead marketing initiatives as an additional responsibility.

"It took BBC Studios eight years to find a screen for The Office in India," says Myleeta Aga

Media Publishing

Anirban Roy Choudhury Mon, 08 Jul 2019

SVP and GM, South East Asia and South Asia, BBC Studios speaks about the content ecosystem in India.

News publishers simply love their mobile apps - why?


Anirban Roy Choudhury Thu, 04 Jul 2019

We take a hard look at the role apps play in the dissemination of news online - apparently, they're great for reader retention and business.

"It is good to have competition": Spotify's Amarjit Singh Batra


Anirban Roy Choudhury Tue, 02 Jul 2019

Globally, the music streaming service claims to have 100 million plus paid users all over the world with 217 million monthly active users.

"Events like the ICC World Cup help us in bringing the non-cinema lovers to our multiplexes": Inox's Alok Tandon


Anirban Roy Choudhury Mon, 24 Jun 2019

Cinema chain Inox is screening ICC Cricket World Cup matches in its theatres; here is what CEO Alok Tandon had to say about the move.

"Regional language helps connect with newer fans": Gautam Thakar

Media Publishing

Anirban Roy Choudhury Wed, 12 Jun 2019

The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this 'content'.

What do the IRS numbers mean for regional publications?

Media Publishing

Anirban Roy Choudhury Thu, 06 Jun 2019

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...