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Stories by : Anirban Roy Choudhury

"Market forces at play; benefits of new tariff order will be visible soon": TRAI Chairman RS Sharma

Media Publishing

Anirban Roy Choudhury Thu, 18 Apr 2019

The chairman of the Telecom Regulatory Authority of India spoke to us about BARC India, FDI on cable and many other aspects of the New Tariff Order.

ALTBalaji: Where it stands two years post-launch

Digital

Anirban Roy Choudhury Wed, 17 Apr 2019

Nachiket Pantvaidya, CEO ALTBalaji and group COO Balaji Telefilms speaks about the highlights of its journey so far and the way ahead.

Pankaj Tripathi, Mary Kom steal the show on Day 3 of Goafest

Advertising

Anirban Roy Choudhury Mon, 15 Apr 2019

Here's what happened on the final day of Goafest 2019.

"IPL in one year on Star: revenue up by 50%, viewership by 30%": Uday Shankar

Media Publishing

Anirban Roy Choudhury Fri, 12 Apr 2019

Uday Shankar, president, The Walt Disney Company Asia Pacific and chairman, Star and Disney India spoke about India at the company's Investor Day

Ashish Bhasin flags off Goafest 2019; "400 organisations participated as delegates, entrants..."

Advertising

Anirban Roy Choudhury Fri, 12 Apr 2019

Vijay Sharma of Flipkart, Ravi Desai of Amazon, A Velumani of Thyrocare and Achint Setia of Myntra spoke at the industry conclave on Day 1.

"India is YouTube's biggest audience and one of our fastest growing": Susan Wojcicki

Digital

Anirban Roy Choudhury Wed, 10 Apr 2019

The YouTube CEO was in India at YouTube Brandcast event held in Mumbai.

ESP Sports Report 2019: Brands spent Rs 482 crores on athlete ambassadors; Virat Kohli, M S Dhoni took 66%

Marketing

Anirban Roy Choudhury Fri, 05 Apr 2019

The report states that overall sports sponsorship grew by 12 per cent in 2018 while sports advertising grew to Rs. 7762 crore.

What do cable operators make of TRAI's tariff order?

Media Publishing

Anirban Roy Choudhury Thu, 04 Apr 2019

We bring you a special report from ground zero.

Uber Eats, Vivo, 5 Star do tamasha at YouTube FanFest 2019

Digital

Anirban Roy Choudhury Tue, 02 Apr 2019

The activations caught the attention of each and every fan present at the concert held in Mumbai on March 30.

BARC responds to TRAI's notice: "Misleading data on the website would be against public interest"

Media Publishing

Anirban Roy Choudhury Tue, 02 Apr 2019

A quick look at BARC's statement responding to a PTI story stating TRAI issued a "show cause" notice for not complying with its direction on the release of TV viewership data.

TRAI's New Tariff Order: How do the communication & marketing challenges of channel heads change

Media Publishing

Anirban Roy Choudhury Mon, 01 Apr 2019

We spoke to Prathyusha Agarwal of ZEE, Nina Elavia Jaipuria of Viacom18, Zulfia Waris of Discovery and Sony Entertainment Television's Aman Srivastava...

The Viral Fever releases trailer for its first Black and White web-series

Digital

Anirban Roy Choudhury Thu, 28 Mar 2019

Titled Kota Factory, this TVF Original will be released on YouTube and TVF Play on April 16.

"In the digital business, every hour is a Thursday": Tarun Katial

Digital

Anirban Roy Choudhury Thu, 28 Mar 2019

As ZEE5 turns one, Tarun Katial, CEO, ZEE5 India, chats with us about his content strategy and the experience of navigating the competitive world of over-the-top video.