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News Archive

Stories by : Anirban Roy Choudhury

"Regional language helps connect with newer fans": Gautam Thakar

Media Publishing

Anirban Roy Choudhury Wed, 12 Jun 2019

The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this 'content'.

What do the IRS numbers mean for regional publications?

Media Publishing

Anirban Roy Choudhury Thu, 06 Jun 2019

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...

ZeeTV's head of marketing Parinda Singh quits

Media Publishing

Anirban Roy Choudhury Mon, 03 Jun 2019

As per sources, ZeeTV is yet to find a replacement.

"English Movies - one of the only available avenues to target premium audience": ZEE's Shaurya Mehta

Media Publishing

Anirban Roy Choudhury Mon, 03 Jun 2019

ZEE's premium offering &flix completes a year and the network's head - premium channels is buoyed by the growth.

Streaming wars just got real: YouTube Versus 'The Others'...

Digital

Anirban Roy Choudhury Thu, 30 May 2019

The advertising-led streaming game in India is no longer a monopoly. While YouTube is still a big force in the segment, it's not the only one.

The Viral Fever announces new titles, to expand programming line up

Digital

Anirban Roy Choudhury Tue, 28 May 2019

TVF will launch new seasons of 'The Aam Aadmi Family', 'Flames', 'Fathers', and 'Humorously Yours'.

AIB reject, Gursimran Khamba announces the launch of Lights@27

Digital

Anirban Roy Choudhury Fri, 24 May 2019

Light@27 is a comedy consultancy offering content and strategy solutions across live and digital media.

"...AIB YouTube channel is dead...": All India Bakchod

Digital

Anirban Roy Choudhury Thu, 23 May 2019

The comedy collective has made a statement about the state of affairs. Read the full update here.

The purpose of Hotstar Specials is to turn viewers into paid subscribers: Nikhil Madhok, Hotstar

Digital

Anirban Roy Choudhury Thu, 23 May 2019

An exclusive interview with the head of content at Hotstar which announced its new title "Hostages".

"For Bigg Boss, our ad slots are sold at 3X the normal price": Nikhil Sane, Colors Marathi

Media Publishing

Anirban Roy Choudhury Wed, 22 May 2019

The second edition of the regional version to air on Colors Marathi from May 26, 2019, onwards.

The Viral Fever's head of marketing Vineet Kanabar resigns

Digital

Anirban Roy Choudhury Tue, 21 May 2019

Kanabar had joined the digital media house in 2016 as associate director - marketing.

Remember "Jam Jam Jammy"? Rahul Dravid reminisces about his old ads...

Advertising

Anirban Roy Choudhury Tue, 21 May 2019

At a recently held event, former cricketer Rahul Dravid spoke about his advertising career. Highlights of the conversation...