News Archive

Stories by : Anirban Roy Choudhury

"Right now I don't think India is quite ready for an SVOD model": Karan Bedi


Anirban Roy Choudhury Wed, 20 Feb 2019

MX Player launched its OTT avatar and announced its 'Original' shows; CEO, Karan Bedi discusses the platform's new stance.

Is it an SVOD VS AVOD situation in India?


Anirban Roy Choudhury Mon, 18 Feb 2019

Uday Sodhi of SonyLIV and Eros Now's Ali Hussein are of the opinion that both can grow simultaneously in India.

Shemaroo launches VOD platform; targets "affluent small towners"


Anirban Roy Choudhury Thu, 14 Feb 2019

Called ShemarooMe, the platform is live with content across seven categories. Read on for details.

The Startup story of Pocket Aces


Anirban Roy Choudhury Tue, 12 Feb 2019

Founders of the digital content house Anirudh Pandita, Aditi Shrivastava and Ashwin Suresh share their journey so far.

Tripling makers TVF on the strategies of releasing a season 2


Anirban Roy Choudhury Thu, 07 Feb 2019

TVF's Sameer Saxena, Vyom Charya, actor Amol Parashar and Drivezy's Abhishek Mahajan, shared their insights with us.

"TRAI's MRP regime has the ability to change TV content as multiplex changed Cinema": Danish Khan

Media Publishing

Anirban Roy Choudhury Wed, 06 Feb 2019

The business head of Sony Entertainment Television (SET) talks about what went into making it the most watched entertainment channel in recent weeks.

After Srikanth, Li Ning ropes in PV Sindhu for a record price


Anirban Roy Choudhury Mon, 04 Feb 2019

A senior official involved in the deal says Sindhu will be paid close to what Puma pays cricketer Virat Kohli per year.

What is Li Ning - and why does the brand want to spend Rs.600 crore in India?


Anirban Roy Choudhury Fri, 01 Feb 2019

That's the brand's marketing budget in India over the next two years.

Will IAMAI's Code kill the mojo of online content?


Anirban Roy Choudhury Tue, 29 Jan 2019

The IAMAI code for online content has divided content platforms down the middle: there are big names among the signatories - and in the list of those who have refused to sign.

"India is a massive priority market and core to the future of VICE" Chanpreet Arora, VICE India CEO


Anirban Roy Choudhury Tue, 24 Apr 2018

We spoke to CEO, Chanpreet Arora, and content head, Samira Kanwar to find out VICE India's way ahead.

What skill sets must a CD possess today?


Anirban Roy Choudhury Mon, 16 Apr 2018

In today's advertising and media landscape, what skill-sets must a creative director possess more than ever? A quick look at what a few seniors said.

"I used to watch David Ogilvy's tapes for hours": Prasoon Joshi


Anirban Roy Choudhury Mon, 09 Apr 2018

The adman was felicitated at Goafest 2018. A look at what he said on stage.