News Archive

Stories by : Anushree Bhattacharyya

eBay: In safe hands


Anushree Bhattacharyya Tue, 30 Oct 2012

The new campaign highlights eBay as the best deal destination that provides a guaranteed and safe online shopping experience with the widest range of brand new everyday use products, with the promise, 'Want it. Get it'.

Sun TV and IPL: A bold step?


Anushree Bhattacharyya Fri, 26 Oct 2012

The Sun TV Network has won the bid for the Hyderabad franchise of IPL for the next five years, after the erstwhile owner Deccan Chronicle Holdings lost the rights recently. afaqs! explores what the deal brings to the table.

Honda Cars initiates pitch among roster agencies for upcoming four-wheeler


Anushree Bhattacharyya Thu, 25 Oct 2012

Ogilvy India, Dentsu and Grey from its roster are said to be in the fray for the business. The size of the business is estimated to be in the range of Rs 25-30 crore.

Profile: Debashish Paul: The idea cruncher


Anushree Bhattacharyya Tue, 23 Oct 2012

How a finance person became an advertising man and is in his 25th year in that profession. Profiling Debashish Paul, COO, Percept/H.

Bates and JWT hold the baton for India at the MAA Globe awards


Anushree Bhattacharyya Mon, 22 Oct 2012

JWT and Bates Sercon have won silver metals for their work on Birla Sunlife Insurance and BP, Singapore, respectively. DDB Mudra Max and Pulp Strategy have won bronze metals for their work on Uninor and Yahoo! India.

Coca-Cola: Meal of happiness


Anushree Bhattacharyya Fri, 19 Oct 2012

The new campaign, which is based on the theme 'Saath khao, khushiyaan badhao', seeks to reignite the magic around mealtimes by celebrating happiness around the dining table. Interestingly, it also marks the return of McCann Erickson.

Mother Dairy: Milk for the mother


Anushree Bhattacharyya Wed, 17 Oct 2012

Returning to television screens after a gap of five years, in its new campaign, the dairy brand pays tribute to all mothers and highlights the pivotal role mothers play in the lives of their children through the new positioning, 'Maa jaisa koi nahi'.

Nike on true blue track


Anushree Bhattacharyya Fri, 12 Oct 2012

The new campaign is based on the insight that at any point in time on any given day, the journeys of the current cricket world champions run parallel to the journeys of millions of cricket crazy youth across the country.

Vespa: Retro unplugged


Anushree Bhattacharyya Thu, 11 Oct 2012

Vespa, in this campaign, has been positioned as a style statement and not just as a mere mode of transportation. The thought is further accentuated through the tagline, 'Fashion unchanged'.

ZenithOptimedia wins media duties for

Media Planning & Buying

Anushree Bhattacharyya Wed, 10 Oct 2012

The agency won the business on the back of a closely fought multi-agency pitch in Delhi.

Obituary: Rajendra Dwivedi of Starcom is no more

Media Planning & Buying

Anushree Bhattacharyya Mon, 01 Oct 2012

Dwivedi met with an accident in Mumbai on September 30.

Visa dares to dream


Anushree Bhattacharyya Thu, 27 Sep 2012

In its latest campaign, 'Dream to advance', Visa urges every Indian consumer to explore, discover and realise their dream.

Fevicol: Drifting bond


Anushree Bhattacharyya Wed, 26 Sep 2012

Making a comeback after two years, the new campaign for Fevicol Marine shifts focus from the functional aspect to create an emotional connect.