News Archive

Stories by : Ashee Sharma

Now Myntra has a 'look east' policy


Ashee Sharma Wed, 28 Jun 2017

And this is reflected in the brand's latest ad film.

Amitabh Bachchan turns #RaahatRaja for Navratna Oil


Ashee Sharma Mon, 01 May 2017

Harsha Vardhan Agarwal, director, Emami on the star-studded affair that advertising for brand Navratna has been for years.

Pepsi tweaks its packaging to woo new age consumers


Ashee Sharma Tue, 11 Apr 2017

A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.

Mrs. Funnybones makes a case for Google Pixel


Ashee Sharma Fri, 07 Apr 2017

A look at #DayWithPixel, new ad featuring author Twinkle Khanna.

First TVC for Pulse candy to air over the weekend


Ashee Sharma Wed, 05 Apr 2017

'Pran jaaye par Pulse na jaaye', is the tagline.

Motherhood has no gender, says P&G in new Vicks ad


Ashee Sharma Mon, 03 Apr 2017

Created by Publicis Singapore, the three-and-a-half-minute-long ad has become quite popular on social media.

"In emerging markets, people love outsmarting spam..."


Ashee Sharma Wed, 29 Mar 2017

...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.

Meet MapmyIndia, the 'Desi Google Map'


Ashee Sharma Tue, 21 Mar 2017

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.

How a sassy girl called Cemora sold a sexy car called Racemo...


Ashee Sharma Thu, 16 Mar 2017

A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.

When comedian Abish Mathew was hired to tell us how secure ICICI Bank's iMobile app is...


Ashee Sharma Thu, 02 Mar 2017

The online campaign comprises of three videos. A quick look at two.

The making of the 'Bharat QR' logo: A design story


Ashee Sharma Thu, 23 Feb 2017

As citizens and netizens discuss the recently launched Bharat QR Code, we spoke to Lulu Raghavan of Landor about how her team created the right logo for it.

UCWeb's Rs 200 crore investment to push content in India


Ashee Sharma Tue, 21 Feb 2017

UCWeb, the Alibaba Group Company, will focus on tapping the potential of user-generated content through UC News.