Ashwini Gangal Thu, 21 Feb 2019
What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon.
Ashwini Gangal Mon, 18 Feb 2019
Presently, Bengali, Marathi, Telugu and Tamil are the four most promising languages in the vernacular pool. What are people who speak these languages watching online these days?
Ashwini Gangal Fri, 01 Feb 2019
A quick dive into Times Internet's widely discussed Rs.1000 crore investment in a Korean video player, through a chat with the man who heads the business.
Ashwini Gangal Thu, 31 Jan 2019
Watch the video in this article to know. Or read these highlights.
Ashwini Gangal Fri, 25 Jan 2019
Facebook India's creative strategist made a presentation on the power of 'Stories' for business and brand growth, at our recently held event vdonxt asia.
Ashwini Gangal Wed, 23 Jan 2019
If you're using an app to watch a show which first aired on TV and run into an ad break, would you classify it as a TVC or a digital ad? A panel of experts tried answering questions like these at our recently held event vdonxt asia.
Ashwini Gangal Tue, 22 Jan 2019
True media neutral conversations are all video related, feels GroupM's Sameer Singh. But what do brand marketers worry about most when it comes to spending on digital video?
Ashwini Gangal Mon, 14 Jan 2019
BBDO India's TV and outdoor ads for Bumble are beginning to get noticed. Can it rival Tinder, a similar product that got here years ago?
Ashwini Gangal Tue, 04 Dec 2018
Over to the experts.
Ashwini Gangal Wed, 28 Nov 2018
WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.