News Archive

Stories by : Ashwini Gangal

"Marketers are artistes": Koshy George, CMO, Marico


Ashwini Gangal Mon, 01 Jul 2019

It's been six months since former Hindustan Unilever hand Koshy George took over as chief marketing officer at Marico India. An interview.

"We've always referred to ourselves as 'Thompsonites'": Tarun Rai


Ashwini Gangal Fri, 22 Mar 2019

An interview with Tarun Rai, chairman and group CEO, South Asia, Wunderman Thompson.

"I didn't have to fight to stay back; I logically reasoned it out": Ashish Bhasin on leading Southeast Asia from Mumbai


Ashwini Gangal Fri, 08 Mar 2019

As Dentsu expands Ashish Bhasin's role to include Southeast Asian markets, we take a look at the power of India as HQ for agency networks. Why are we so excited? Because he will continue to be based here.

"Buyers expect brands to take a stand": P&G's Marc Pritchard


Ashwini Gangal Sat, 23 Feb 2019

Procter & Gamble's chief brand officer Marc Pritchard on brand purpose and sustainability.

"You can't outsource responsibility": Paul Polman, former CEO, Unilever


Ashwini Gangal Fri, 22 Feb 2019

At an event at Kochi yesterday morning, Paul Polman spoke about the need for companies to have 'sustainable development goals', something Unilever has been advocating for years. He also confirmed beyond doubt that brands should stand for a larger purpose.

"In a digital world, consumers are aware, cynical, distrustful": D Shivakumar, Aditya Birla Group


Ashwini Gangal Thu, 21 Feb 2019

What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon.

What kind of video content is working in Indian languages?


Ashwini Gangal Mon, 18 Feb 2019

Presently, Bengali, Marathi, Telugu and Tamil are the four most promising languages in the vernacular pool. What are people who speak these languages watching online these days?

Too much content, too few good writers?


Ashwini Gangal Fri, 08 Feb 2019

There's a general belief that a shortage of good scriptwriters is one the biggest impediments to the creation of good original programming. Who better than a group of writers to discuss this with?

Are we dealing with way too much video content?


Ashwini Gangal Wed, 06 Feb 2019

There is just so much video content available online that viewers are struggling to find what they actually want. How can they best be guided?

"Our biggest strength is that we're not just for tier 1": Karan Bedi, CEO, MX Player


Ashwini Gangal Fri, 01 Feb 2019

A quick dive into Times Internet's widely discussed Rs.1000 crore investment in a Korean video player, through a chat with the man who heads the business.

What does the CEO of an Israeli content company think about India?


Ashwini Gangal Thu, 31 Jan 2019

Watch the video in this article to know. Or read these highlights.

Vani Gupta announces launch of Benddit


Ashwini Gangal Wed, 30 Jan 2019

It is a 'curated platform' that uses a tech algorithm to procure sales and marketing services for entrepreneurs.

"Instagram feed is a lot like hoardings, posters": Facebook's Ram Cobain


Ashwini Gangal Fri, 25 Jan 2019

Facebook India's creative strategist made a presentation on the power of 'Stories' for business and brand growth, at our recently held event vdonxt asia.