Ashwini Gangal Tue, 04 Dec 2018
Over to the experts.
Ashwini Gangal Wed, 28 Nov 2018
WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.
Ashwini Gangal Fri, 19 Oct 2018
The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.
Ashwini Gangal Wed, 17 Oct 2018
The answer depends on the genre of the content in question, among other things.
Ashwini Gangal Tue, 16 Oct 2018
At Digipub World 2018, Vanita Kohli-Khandekar, contributing editor, Business Standard, interviewed Suparna Singh, CEO, NDTV Group, about NDTV Convergence, one of India's largest digital news entities.
Ashwini Gangal Fri, 12 Oct 2018
Trends in the Indian digital media sphere - and some projections.
Ashwini Gangal Thu, 11 Oct 2018
Media brands worldwide are struggling to achieve viability. A flight from tradition, this article gives us an insight into the story of western publishers.
"OTT content has become too intense; we need visually bright shows": Shailesh Kapoor, founder and CEO, Ormax MediaDigital
Ashwini Gangal Fri, 28 Sep 2018
Why are so many OTT shows conceptually -and visually- dark? An interview with the man who foretells the fate of video content across platforms - Ormax Media's Shailesh Kapoor, who feels OTT as a collective platform is running on "borrowed sensibilities" in India.
Ashwini Gangal Tue, 11 Sep 2018
This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?
Ashwini Gangal Thu, 30 Aug 2018
An interview with Rahul Jauhari and Navonil Chatterjee, the recently elevated joint presidents of the suddenly, and finally, independent Rediffusion.
Ashwini Gangal Mon, 27 Aug 2018
MG Motor India's recent collaboration with media platform The Better India highlights social work done by six women. But what's that got to do with selling a 94 year old British-born car historically associated with races, roadsters and royalty? We asked the brand's marketing head Pallavi Singh.