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News Archive

Stories by : Ashwini Gangal

Why the birth of Wunderman Thompson is relevant to everyone in advertising


Ashwini Gangal Wed, 28 Nov 2018

WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.

"Digital video must be honest; you've got to let the warts show": The Quint's Ritu Kapur


Ashwini Gangal Fri, 19 Oct 2018

The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.

Will Indians pay for content?


Ashwini Gangal Thu, 18 Oct 2018

Online publishing in India has been built on the back of advertising. Many question whether this is sustainable. What will it take to get Indians to pay for content?

Search versus social traffic: What's more precious to web publishers?


Ashwini Gangal Wed, 17 Oct 2018

The answer depends on the genre of the content in question, among other things.

"Broadcast and online audiences have very different needs": Suparna Singh, CEO, NDTV Group

Media Publishing

Ashwini Gangal Tue, 16 Oct 2018

At Digipub World 2018, Vanita Kohli-Khandekar, contributing editor, Business Standard, interviewed Suparna Singh, CEO, NDTV Group, about NDTV Convergence, one of India's largest digital news entities.

"Ad-supported OTT will take the largest pie of digital advertising": Kedar Gavane, comScore


Ashwini Gangal Fri, 12 Oct 2018

Trends in the Indian digital media sphere - and some projections.

"If Heinz baked beans were sponsored, they wouldn't care about the content, would they?"


Ashwini Gangal Thu, 11 Oct 2018

Media brands worldwide are struggling to achieve viability. A flight from tradition, this article gives us an insight into the story of western publishers.

"OTT content has become too intense; we need visually bright shows": Shailesh Kapoor, founder and CEO, Ormax Media


Ashwini Gangal Fri, 28 Sep 2018

Why are so many OTT shows conceptually -and visually- dark? An interview with the man who foretells the fate of video content across platforms - Ormax Media's Shailesh Kapoor, who feels OTT as a collective platform is running on "borrowed sensibilities" in India.

50 Years of Account Planning: Researchers to 'brief writers' to the CMO's 'brand glue'...


Ashwini Gangal Tue, 11 Sep 2018

This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?

"All Arun Nanda said to us was 'Unfurl the flag again'": Rediffusion's new presidents


Ashwini Gangal Thu, 30 Aug 2018

An interview with Rahul Jauhari and Navonil Chatterjee, the recently elevated joint presidents of the suddenly, and finally, independent Rediffusion.

"Marketers need to bring back the romance of advertising": Pallavi Singh, MG Motor


Ashwini Gangal Mon, 27 Aug 2018

MG Motor India's recent collaboration with media platform The Better India highlights social work done by six women. But what's that got to do with selling a 94 year old British-born car historically associated with races, roadsters and royalty? We asked the brand's marketing head Pallavi Singh.

Does every brand really need a higher purpose?


Ashwini Gangal Mon, 13 Aug 2018

And... what the devil happened to good ol' hard sell?