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News Archive

Stories by : Ashwini Gangal

"You can't outsource responsibility": Paul Polman, former CEO, Unilever

Marketing

Ashwini Gangal Fri, 22 Feb 2019

At an event at Kochi yesterday morning, Paul Polman spoke about the need for companies to have 'sustainable development goals', something Unilever has been advocating for years. He also confirmed beyond doubt that brands should stand for a larger purpose.

"In a digital world, consumers are aware, cynical, distrustful": D Shivakumar, Aditya Birla Group

Digital

Ashwini Gangal Thu, 21 Feb 2019

What matters to people, and consequently brands, in the online world? Ex-Pepsi hand and present day executive president at Aditya Birla Group D Shivakumar gave some tips on stage at Kochi last afternoon.

What kind of video content is working in Indian languages?

Digital

Ashwini Gangal Mon, 18 Feb 2019

Presently, Bengali, Marathi, Telugu and Tamil are the four most promising languages in the vernacular pool. What are people who speak these languages watching online these days?

Too much content, too few good writers?

Digital

Ashwini Gangal Fri, 08 Feb 2019

There's a general belief that a shortage of good scriptwriters is one the biggest impediments to the creation of good original programming. Who better than a group of writers to discuss this with?

Are we dealing with way too much video content?

Digital

Ashwini Gangal Wed, 06 Feb 2019

There is just so much video content available online that viewers are struggling to find what they actually want. How can they best be guided?

"Our biggest strength is that we're not just for tier 1": Karan Bedi, CEO, MX Player

Digital

Ashwini Gangal Fri, 01 Feb 2019

A quick dive into Times Internet's widely discussed Rs.1000 crore investment in a Korean video player, through a chat with the man who heads the business.

What does the CEO of an Israeli content company think about India?

Digital

Ashwini Gangal Thu, 31 Jan 2019

Watch the video in this article to know. Or read these highlights.

Vani Gupta announces launch of Benddit

Marketing

Ashwini Gangal Wed, 30 Jan 2019

It is a 'curated platform' that uses a tech algorithm to procure sales and marketing services for entrepreneurs.

"Instagram feed is a lot like hoardings, posters": Facebook's Ram Cobain

Digital

Ashwini Gangal Fri, 25 Jan 2019

Facebook India's creative strategist made a presentation on the power of 'Stories' for business and brand growth, at our recently held event vdonxt asia.

Do marketers still think of video ads in online-offline terms?

Digital

Ashwini Gangal Wed, 23 Jan 2019

If you're using an app to watch a show which first aired on TV and run into an ad break, would you classify it as a TVC or a digital ad? A panel of experts tried answering questions like these at our recently held event vdonxt asia.

"Why's a video of a cat on a skateboard not 'premium'?": Sameer Singh, CEO, GroupM South Asia

Digital

Ashwini Gangal Tue, 22 Jan 2019

True media neutral conversations are all video related, feels GroupM's Sameer Singh. But what do brand marketers worry about most when it comes to spending on digital video?

"We're a social network, not a dating app": Bumble

Advertising

Ashwini Gangal Mon, 14 Jan 2019

BBDO India's TV and outdoor ads for Bumble are beginning to get noticed. Can it rival Tinder, a similar product that got here years ago?