News Archive

Stories by : Ashwini Gangal and Suraj Ramnath

"We're a social network, not a dating app": Bumble


Ashwini Gangal Mon, 14 Jan 2019

BBDO India's TV and outdoor ads for Bumble are beginning to get noticed. Can it rival Tinder, a similar product that got here years ago?

Hindi GEC hits have dried up... Why?

Media Publishing

Suraj Ramnath Thu, 13 Dec 2018

Here are some expert theories.

"Convergence of media is changing the definition of content": Vivek Sharma, Anchor Panasonic


Suraj Ramnath Fri, 30 Nov 2018

The MD of Panasonic spoke to afaqs! about Anchor's new ads, the content landscape and his expectation from agencies, in a quick chat.

Why the birth of Wunderman Thompson is relevant to everyone in advertising


Ashwini Gangal Wed, 28 Nov 2018

WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.

Tejkaran Singh Bajaj, head - original content, ZEE5, Quits


Suraj Ramnath Mon, 19 Nov 2018

Bajaj worked with the OTT paltform for more than a year.

&TV's Sagnik Mukherjee joins Sony Entertainment Television as AVP Marketing


Suraj Ramnath Mon, 19 Nov 2018

Recently Mukherjee quit &TV as brand head (AVP) - brand management and marketing.

"Most advertisers today take OTT as part of their media plan,": SonyLIV's Uday Sodhi


Suraj Ramnath Fri, 02 Nov 2018

We spoke to the business head - digital, Sony Pictures Networks India on its partnership with Lionsgate and SonyLIV's content.

#MeToo: The power dynamic is clear; will things change?


Suraj Ramnath Mon, 29 Oct 2018

Here's what some senior women said on the matter.

"Digital video must be honest; you've got to let the warts show": The Quint's Ritu Kapur


Ashwini Gangal Fri, 19 Oct 2018

The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.

Will Indians pay for content?


Ashwini Gangal Thu, 18 Oct 2018

Online publishing in India has been built on the back of advertising. Many question whether this is sustainable. What will it take to get Indians to pay for content?