Biprorshee Das Thu, 03 Jan 2013
Communication banks on research to add that extra testimonial. Nothing boosts the marketing communicator's confidence about the aptness of a message as research-backed insights. But, is research becoming a crutch for marketers?
Biprorshee Das Fri, 21 Dec 2012
The young creative agency led by Vandana Katoch won the business after a multi-agency pitch; this is Clayground Communications' first account win after completing a six-month exclusivity clause with the Jaypee Group.
Biprorshee Das Thu, 20 Dec 2012
Tiwari's journey as a copywriter began while he was still a student pursuing an engineering degree at IIT Bombay; fate had different plans charted out for him as he gave up a career in software to take up writing for brands as a profession. afaqs! profiles the recently appointed chief creative officer of Leo Burnett India.
Biprorshee Das Mon, 17 Dec 2012
Can Bengal's first tabloid strike roots and flourish? ABP's is the latest to experiment with the smaller format to keep the young glued to print everyday. A follow-up on the progress of Ebela which was launched recently.
Biprorshee Das Mon, 10 Dec 2012
The agency won the account following a multi-agency pitch.
Biprorshee Das Fri, 07 Dec 2012
With an aim to step up its digital marketing efforts, the company has earmarked a spend of Rs 5-8 crore for the year ahead.
Biprorshee Das Mon, 03 Dec 2012
Swamy joins the agency from Digital Law & Kenneth, where he worked as creative director for close to a couple of years.
Biprorshee Das Thu, 22 Nov 2012
The Media Ant was launched in June this year to cater to the needs of advertisers who seek information on non-traditional advertising platforms such as airlines, cinemas, in-flight magazines, and credit and debit card slips, among others.