News Archive

Stories by : Biprorshee Das and Rohit Nautiyal

POV: Does research in communication lead to tunnel vision?

Advertising

Biprorshee Das Thu, 03 Jan 2013

Communication banks on research to add that extra testimonial. Nothing boosts the marketing communicator's confidence about the aptness of a message as research-backed insights. But, is research becoming a crutch for marketers?

Clayground to handle creative duties for Apollo Cosmetic Clinics

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Biprorshee Das Fri, 21 Dec 2012

The young creative agency led by Vandana Katoch won the business after a multi-agency pitch; this is Clayground Communications' first account win after completing a six-month exclusivity clause with the Jaypee Group.

Profile - Nitesh Tiwari: The 'Lucky' One

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Biprorshee Das Thu, 20 Dec 2012

Tiwari's journey as a copywriter began while he was still a student pursuing an engineering degree at IIT Bombay; fate had different plans charted out for him as he gave up a career in software to take up writing for brands as a profession. afaqs! profiles the recently appointed chief creative officer of Leo Burnett India.

CogMat to handle Provogue's social media mandate

Digital

Biprorshee Das Mon, 17 Dec 2012

The fashion brand will get into social media marketing for the first time and has appointed CogMat after reviewing a few other agencies.

Ebela: Launching Kolkata's 'Tab' culture

Media Publishing

Biprorshee Das Mon, 17 Dec 2012

Can Bengal's first tabloid strike roots and flourish? ABP's is the latest to experiment with the smaller format to keep the young glued to print everyday. A follow-up on the progress of Ebela which was launched recently.

iStream.com plays the video game

Digital

Biprorshee Das Fri, 14 Dec 2012

iStream today signed a deal with IndiaCast, a joint venture between TV18 and Viacom18 , which gives the online player access to content from the network's 20 channels for its streaming and video-on-demand services.

FoxyMoron to handle Quikr.com's digital mandate

Digital

Biprorshee Das Wed, 12 Dec 2012

The agency bagged the business after a multi-agency pitch, wherein it put forward the 'Quik India Movement' idea.

The Sun will rise again on the Deccan

Marketing

Biprorshee Das Wed, 12 Dec 2012

The Hyderabad IPL franchise with new owners, new team and new identity has an uphill task appealing to old fans.

CogMat wins digital mandate of Quick Heal Technologies

Digital

Biprorshee Das Mon, 10 Dec 2012

The agency won the account following a multi-agency pitch.

The Online Video Revolution

Advertising

Biprorshee Das Mon, 10 Dec 2012

The popularity of online videos continues to climb as a generation of youngsters comfortable with moving images takes to the internet, especially the mobile screen. What does it mean to marketers, their agencies and publishers?

Job portal CareerBuilder India on the hunt for digital agencies

Digital

Biprorshee Das Fri, 07 Dec 2012

With an aim to step up its digital marketing efforts, the company has earmarked a spend of Rs 5-8 crore for the year ahead.

Dinesh Swamy joins BBDO Proximity as digital creative leader

Digital

Biprorshee Das Mon, 03 Dec 2012

Swamy joins the agency from Digital Law & Kenneth, where he worked as creative director for close to a couple of years.

The Media Ant: The one-stop shop for information on non-traditional media platforms

Advertising

Biprorshee Das Thu, 22 Nov 2012

The Media Ant was launched in June this year to cater to the needs of advertisers who seek information on non-traditional advertising platforms such as airlines, cinemas, in-flight magazines, and credit and debit card slips, among others.