News Archive

Stories by : Deepashree Banerjee

OLX upgrades its app with a host of new features


Deepashree Banerjee Tue, 26 Mar 2019

The global online marketplace unveils its new logo along with a host of new mobile and web features and, of course, a new tagline...

Woo woos youngsters with new security feature


Deepashree Banerjee Sat, 23 Mar 2019

Homegrown dating app Woo creates an ad highlighting how users can make voice calls without revealing their phone numbers.

Ford Figo to take lucky matches on Tinder out for an evening ride


Deepashree Banerjee Mon, 18 Mar 2019

A Tinder profile by the name 'New Figo' is inviting users to swipe right to win a date with the hot hatchback...

Maaza shows off new bottle packaging in formulaic ad


Deepashree Banerjee Thu, 14 Mar 2019

We spoke to a few design experts about the revamped pack.

Fido Dido makes his comeback in recent 7UP campaign


Deepashree Banerjee Tue, 12 Mar 2019

The last time we spotted him was almost a year ago.

"Ad films can change thoughts and behaviour": Kedar Apte, Castrol


Deepashree Banerjee Mon, 11 Mar 2019

As Castrol releases an intense, election-themed campaign, we chat with Apte, vice president marketing, Castrol India, about the campaign - and what it means to head the marketing function of an engine lubricant.

Pizza Hut mocks deo category advertising codes...


Deepashree Banerjee Mon, 04 Mar 2019

We spoke to Prashant Gaur, chief brand and customer officer about the new advert.

Amazon tweets 'Ajab Alexa Ki Ghazab Kahani'


Deepashree Banerjee Fri, 01 Mar 2019

This new post deserves a moment of attention. After all, Amazon has topped our Buzziest Brands charts this year.

No, we don't build garages, says MG Motor in teaser ad


Deepashree Banerjee Wed, 27 Feb 2019

Clearly, the subtext is - We admit not many people in India may know who we are and what we sell.

"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?

OOH News

Deepashree Banerjee Wed, 27 Feb 2019

The brand tweaked its outdoor LED installations yesterday after news about the Indian Air Force's retaliatory strike broke.

And, we put to rest the speculations on the tourism advertiser...


Deepashree Banerjee Tue, 26 Feb 2019

We spotted a spot for Kerala Tourism titled 'Human by Nature', crafted by Stark Communications and directed by Vivek Thomas of Miramar Films.