Deepashree Banerjee Thu, 08 Nov 2018
A sweet little kid helps a less privileged lady sell her wares. We saw a similar narrative in Surf Pakistan's 2016 Eid spot by Lowe Mumbai.
"The difficult part was finding people who retired 25 years back": Amit Akali on the quest for Arrow's 82-year old modelDigital
Deepashree Banerjee Mon, 29 Oct 2018
On its 25th year in business in India, apparel brand Arrow creates a campaign with an unconventional model.
Deepashree Banerjee Mon, 15 Oct 2018
Inspired by a real life adoption story, this video comes from the stable of Publicis Singapore.
"We are always open to finding creative ways to deliver great content to our audience backed by a strong consumer insight," Sumit Mathur on Kellogg's India's latest campaignDigital
Deepashree Banerjee Thu, 04 Oct 2018
A closer look at the recently released brand film.
"We aim to resonate with our consumers by instilling empathy into décor," Amit Syngle, on Asian Paints' new TVCAdvertising
Deepashree Banerjee Mon, 01 Oct 2018
A look at the brand's new spot crafted by Ogilvy Mumbai.
Deepashree Banerjee Fri, 21 Sep 2018
We asked Chandramohan Mehra himself, the marketer in this new age 'ad'.
Deepashree Banerjee Mon, 17 Sep 2018
That's the plot of Red Label tea's latest spot - inspired by a true story.
Deepashree Banerjee Mon, 10 Sep 2018
...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in.
"We'll differentiate using humility and positive aggression": Shashank Sinha, Eureka Forbes on TVC that appears to rival KentAdvertising
Deepashree Banerjee Wed, 05 Sep 2018
Taproot Dentsu's new spot for Aquaguard says the product is better than a certain 'Lovely RO'.
Deepashree Banerjee Wed, 22 Aug 2018
Soho Square's new boy-girl spot has brought Balki's 2007 mother-son ad back into the conversation. We couldn't resist a comparative critique.