News Archive

Stories by : Deepashree Banerjee

Hewlett Packard's Surf Excel-esque Diwali ad traces a familiar narrative, with warmth


Deepashree Banerjee Thu, 08 Nov 2018

A sweet little kid helps a less privileged lady sell her wares. We saw a similar narrative in Surf Pakistan's 2016 Eid spot by Lowe Mumbai.

War of the Assistants in ad-land


Deepashree Banerjee Thu, 01 Nov 2018

A young product group makes its presence felt through a pre-Diwali TVC burst. We take note of these ads - and the thumb rules therein.

"The difficult part was finding people who retired 25 years back": Amit Akali on the quest for Arrow's 82-year old model


Deepashree Banerjee Mon, 29 Oct 2018

On its 25th year in business in India, apparel brand Arrow creates a campaign with an unconventional model.

IKEA highlights price points in new ads


Deepashree Banerjee Thu, 18 Oct 2018

Is the newest furniture retailer entrant feeling the heat from the discount-laden e-comm space?

P&G warms the cockles of our heart with this Vicks spot


Deepashree Banerjee Mon, 15 Oct 2018

Inspired by a real life adoption story, this video comes from the stable of Publicis Singapore.

Is she still in charge of his tiffin?


Deepashree Banerjee Thu, 11 Oct 2018

New spot by this microwave-safe tiffin brand brings the gender role discussion to the fore once again.

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?


Deepashree Banerjee Fri, 21 Sep 2018

We asked Chandramohan Mehra himself, the marketer in this new age 'ad'.

Hands that rise for namaz also make Ganpati idols...


Deepashree Banerjee Mon, 17 Sep 2018

That's the plot of Red Label tea's latest spot - inspired by a true story.

As Amul's Sodhi puts video on social media to issue product clarification...


Deepashree Banerjee Mon, 10 Sep 2018

...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in.

"We'll differentiate using humility and positive aggression": Shashank Sinha, Eureka Forbes on TVC that appears to rival Kent


Deepashree Banerjee Wed, 05 Sep 2018

Taproot Dentsu's new spot for Aquaguard says the product is better than a certain 'Lovely RO'.

Havells spins another sweet tale to tell us the wires "don't catch fire"


Deepashree Banerjee Wed, 22 Aug 2018

Soho Square's new boy-girl spot has brought Balki's 2007 mother-son ad back into the conversation. We couldn't resist a comparative critique.