News Archive

Stories by : Deepashree Banerjee

Wear your KFC love on your sleeves... literally

Advertising

Deepashree Banerjee Tue, 16 Jul 2019

The Yum! Brands-owned fast-food chain ties up with Mumbai-based The Souled Store to make its debut in the branded merchandise space.

Sustainable kitchenware, is that a thing yet?

Advertising

Deepashree Banerjee Mon, 15 Jul 2019

We spoke to the founder and digital head of Ellementry on the brand's recent creative...

"With moment marketing, we compete with everyone."

Digital

Deepashree Banerjee Fri, 12 Jul 2019

When does a condom compete with a digestive and a taxi app? When all want to pun on the same event on social media. We spoke to Shradha Agarwal, COO, Grapes Digital that's big on this style.

Brand spots with a generous dollop of cricket mania

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Deepashree Banerjee Mon, 08 Jul 2019

Sample our roundup of ads capturing the cric-frenzy around the ongoing ICC World Cup season.

Here's how Pepsi rides on the cric-freak granny swag...

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Deepashree Banerjee Fri, 05 Jul 2019

The beverage-maker has roped in the octogenarian Charulata Patel for its ICC World Cup 2019 Swag campaign.

"Indians want their 'own' cup of chai": Raghav Verma, co-founder, Chaayos

Advertising

Deepashree Banerjee Fri, 05 Jul 2019

Chaayos took India's favourite beverage out of the kitchen and into the cafe space. Now, the retail chain is out with its first ad film format that's part of a full-fledged digital campaign.

The journey of Six Inches to BigBrandTheory...

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Deepashree Banerjee Wed, 03 Jul 2019

...Pravin Shah, founder of the Mumbai-based creative agency, tells the tale.

Cure.fit aims to make Indians holistically healthy

Advertising

Deepashree Banerjee Thu, 27 Jun 2019

We catch up with Ankit Nagori, co-founder, Cure.fit on the brand's advertising effort so far...

As brands get busy coining six word horror stories on Twitter..

Advertising

Deepashree Banerjee Wed, 19 Jun 2019

The format has been trending for over a day now on the micro blogging site.

Ahead of India-Pak game, Star Sports puns on 'baap baap hota hai' jibe in ad

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Deepashree Banerjee Fri, 14 Jun 2019

The copy of Star Sports' latest spot under the #CricketKaCrown umbrella draws on an old India-Pak jeer slinging match about 'baaps' and 'betas'.

Mondelez's Cadbury Dairy Milk launches a healthier version

Marketing

Deepashree Banerjee Tue, 11 Jun 2019

The new variant, with 30 per cent less sugar content, aims to provide consumers with a healthier snacking option.

Creating artwork out of air pollution...

Advertising

Deepashree Banerjee Fri, 07 Jun 2019

Aditya Birla Group's World Environment Day-themed ad makes that a reality... Read on to know how...

Vintage-ish print ad to launch new product

Advertising

Deepashree Banerjee Mon, 03 Jun 2019

Society Tea prepares to launch a new product in an old style; we take a closer look at the effort...