News Archive

Stories by : Deepashree Banerjee

Comscore announces new APAC heads following global restructure

Media

Deepashree Banerjee Fri, 17 May 2019

All the new appointments are effective immediately.

A box full of mangoes in a glucometer ad?

Advertising

Deepashree Banerjee Fri, 17 May 2019

The print ad for Accu-Chek Instant S that appeared in The Times of India Mumbai recently asks you not to shy away from devouring the seasonal fruit.

Remember Origami? Club Mahindra's print ad lures families with it...

Advertising

Deepashree Banerjee Thu, 16 May 2019

...Through a recent full page ad in The Times of India, Club Mahindra paints a picture of a happy family using this ancient Japanese art form.

Google Pixel takes a direct jibe at Apple's iPhone

Digital

Deepashree Banerjee Wed, 15 May 2019

We catch up with a few experts on the effort.

Airtel's 'When I'm Gone' spinoff is a throwback to 'Har ek Friend Zaroori...'

Advertising

Deepashree Banerjee Fri, 10 May 2019

Well, at least it's a break from the brand's 4G girl, Sasha Chettri's ads!

Future Group flaunts new logo in its recent print ad...

Advertising

Deepashree Banerjee Wed, 08 May 2019

... and the new tagline reads "Co-Founders of The New".

"We spend only 0.8 per cent of our annual turnover on advertisements," reveals Amul's R S Sodhi

Marketing

Deepashree Banerjee Wed, 08 May 2019

... as we caught up with him on the sidelines of a company event announcing the brand as the official sponsor of the Afghanistan cricket team for the upcoming ICC World Cup.

Tata Motors' rides on 'neki' marketing this Ramadan

Digital

Deepashree Banerjee Fri, 03 May 2019

We spotted Tata Motors' West Asia advert online.

After Dream11's 'Khelo Dimaag Se', here's Adda52's 'Banao Dimaag Ko Ameer'

Digital

Deepashree Banerjee Tue, 30 Apr 2019

Although one is about fantasy gaming and the other about online poker, both seem to proclaim a similar message - 'this isn't gambling!'

As PepsiCo brings us Ms.Kurkure...

Marketing

Deepashree Banerjee Fri, 26 Apr 2019

... We ponder the apparent comeback of mascots - and the dos and don'ts of mascotisation.

Gym jeans, really?

Marketing

Deepashree Banerjee Thu, 25 Apr 2019

A chat with Sai Sangeeta Israni - GM Marketing, Spykar Lifestyles - about this unusual product.