News Archive

Stories by : Deepashree Banerjee

As brands get busy coining six word horror stories on Twitter..


Deepashree Banerjee Wed, 19 Jun 2019

The format has been trending for over a day now on the micro blogging site.

Ahead of India-Pak game, Star Sports puns on 'baap baap hota hai' jibe in ad


Deepashree Banerjee Fri, 14 Jun 2019

The copy of Star Sports' latest spot under the #CricketKaCrown umbrella draws on an old India-Pak jeer slinging match about 'baaps' and 'betas'.

Mondelez's Cadbury Dairy Milk launches a healthier version


Deepashree Banerjee Tue, 11 Jun 2019

The new variant, with 30 per cent less sugar content, aims to provide consumers with a healthier snacking option.

Creating artwork out of air pollution...


Deepashree Banerjee Fri, 07 Jun 2019

Aditya Birla Group's World Environment Day-themed ad makes that a reality... Read on to know how...

Vintage-ish print ad to launch new product


Deepashree Banerjee Mon, 03 Jun 2019

Society Tea prepares to launch a new product in an old style; we take a closer look at the effort...

From this black and white print ad to a colourful Mumbai Indians spot...


Deepashree Banerjee Wed, 29 May 2019

... Usha sewing machines' advertising journey has traversed many eras. We try and stitch the brand's ads over the years together in one place - while wondering about the market for sewing machines in 2019.

Coca-Cola brings 80's nostalgia back with Netflix's Stranger Things


Deepashree Banerjee Mon, 27 May 2019

The upcoming third season of the Netflix original drama is set in 1985, the same year that New Coke was launched...

Do's and Don'ts while crafting 'the 10-seconder' for brands...


Deepashree Banerjee Fri, 24 May 2019

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?

Comscore announces new APAC heads following global restructure


Deepashree Banerjee Fri, 17 May 2019

All the new appointments are effective immediately.

A box full of mangoes in a glucometer ad?


Deepashree Banerjee Fri, 17 May 2019

The print ad for Accu-Chek Instant S that appeared in The Times of India Mumbai recently asks you not to shy away from devouring the seasonal fruit.

Remember Origami? Club Mahindra's print ad lures families with it...


Deepashree Banerjee Thu, 16 May 2019

...Through a recent full page ad in The Times of India, Club Mahindra paints a picture of a happy family using this ancient Japanese art form.

Google Pixel takes a direct jibe at Apple's iPhone


Deepashree Banerjee Wed, 15 May 2019

We catch up with a few experts on the effort.