News Archive

Stories by : Deepashree Banerjee

Ford Figo to take lucky matches on Tinder out for an evening ride


Deepashree Banerjee Mon, 18 Mar 2019

A Tinder profile by the name 'New Figo' is inviting users to swipe right to win a date with the hot hatchback...

Maaza shows off new bottle packaging in formulaic ad


Deepashree Banerjee Thu, 14 Mar 2019

We spoke to a few design experts about the revamped pack.

Fido Dido makes his comeback in recent 7UP campaign


Deepashree Banerjee Tue, 12 Mar 2019

The last time we spotted him was almost a year ago.

"Ad films can change thoughts and behaviour": Kedar Apte, Castrol


Deepashree Banerjee Mon, 11 Mar 2019

As Castrol releases an intense, election-themed campaign, we chat with Apte, vice president marketing, Castrol India, about the campaign - and what it means to head the marketing function of an engine lubricant.

Pizza Hut mocks deo category advertising codes...


Deepashree Banerjee Mon, 04 Mar 2019

We spoke to Prashant Gaur, chief brand and customer officer about the new advert.

Amazon tweets 'Ajab Alexa Ki Ghazab Kahani'


Deepashree Banerjee Fri, 01 Mar 2019

This new post deserves a moment of attention. After all, Amazon has topped our Buzziest Brands charts this year.

No, we don't build garages, says MG Motor in teaser ad


Deepashree Banerjee Wed, 27 Feb 2019

Clearly, the subtext is - We admit not many people in India may know who we are and what we sell.

"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?

OOH News

Deepashree Banerjee Wed, 27 Feb 2019

The brand tweaked its outdoor LED installations yesterday after news about the Indian Air Force's retaliatory strike broke.

And, we put to rest the speculations on the tourism advertiser...


Deepashree Banerjee Tue, 26 Feb 2019

We spotted a spot for Kerala Tourism titled 'Human by Nature', crafted by Stark Communications and directed by Vivek Thomas of Miramar Films.

Can you read this script and guess the tourism brand?


Deepashree Banerjee Mon, 25 Feb 2019

Here's the script of a recent tourism ad we spotted online. This is what the voice-over says over a three minute long film. Hint: the tagline is 'Human by Nature'...

Adidas logo on Zomato's twitter post?


Deepashree Banerjee Mon, 25 Feb 2019

Or are those three innocent little french fries doing their own thing?