News Archive

Stories by : Devesh Gupta

Snapdeal's 'life-changing' deal for Sellers


Devesh Gupta Mon, 27 Apr 2015

The online marketplace, in its second TVC with actor Aamir Khan, gives an insight into how the platform has changed the lives of sellers registered with it.

Where is the E-com Ad Money being spent?


Devesh Gupta Thu, 23 Apr 2015

E-commerce players are on a media spending spree in metros and non-metros. What's behind the surge?

IPG's BPN bags Bharat Petroleum business

Media Planning & Buying

Devesh Gupta Fri, 17 Apr 2015

The agency won the media duties of BPCL following a multi-agency pitch.

Points of View: How crucial is Net Neutrality?


Devesh Gupta Thu, 16 Apr 2015

The 'Save the Internet' campaign has caught social media by storm and people are putting up a fight in favour of maintaining net neutrality. afaqs! spoke to several industry players to understand what their views on the subject are.

Profile: Mahesh Narayanan: Ahead of the Curve


Devesh Gupta Tue, 07 Apr 2015

With over 16 years of experience in the digital media industry, Mahesh Naryanan, global COO, Saavn, fondly remembers how an unplanned step at the beginning of his career has taken him so far.

"A customer's Twitter handle is like a fingerprint": Karthi Marshan, Kotak Mahindra Group


Devesh Gupta Wed, 18 Mar 2015

In its latest campaign titled Hashtag Banking, Kotak Mahindra Bank promotes 23 features that consumers can leverage via Twitter. We spoke to Karthi Marshan, the brand's marketing head, about the effort.

Is Too Much Expected Of Big Data?


Devesh Gupta Mon, 16 Mar 2015

Some people find Big Data to be a boon to their expansion strategy while others are trashing it. Who is right?

What's with YouTube and Content Creators?


Devesh Gupta Mon, 09 Mar 2015

As news about YouTube banning content creators from working directly with brands does the rounds, we find out what exactly this means. Is YouTube being a bully?

TAM Report: 257 million people watched the India-South Africa World Cup game in India

Media Publishing

Devesh Gupta Thu, 05 Mar 2015

Recall that the India-Pakistan game, aired on February 15, was watched by 288 million viewers in India, as per TAM's previous report.

The West Indies Mauka


Devesh Gupta Thu, 05 Mar 2015

In the latest edition of Star Sports' 'Mauka' films, the channel is asking whether West Indies can do what Pakistan, South Africa and UAE could not.

Viral Now: Models in lingerie raid the subway


Devesh Gupta Mon, 02 Mar 2015

Female models clad in Bluebella lingerie performed a ramp walk at an underground London subway station, catching the fancy of commuters.

The third 'mauka': India Vs UAE


Devesh Gupta Fri, 27 Feb 2015

Star Sports has launched the third instalment of its 'Mauka' campaign to get viewers to tune into the India Vs UAE match on February 28. 'Can UAE do what Pakistan and South Africa could not?'

Can India beat South Africa this Sunday?


Devesh Gupta Thu, 19 Feb 2015

Star Sports, the official broadcaster of the ICC World Cup 2015, has launched a promo for the forthcoming India-South Africa match to be held on February 22.