News Archive

Stories by : Sankalp Dikshit

Stayfree and DDB Mudra focus their attention on commercial sex workers


Sankalp Dikshit Thu, 03 May 2018

A look at the new social initiative - '#ProjectFreePeriod'.

"Cricket is now almost a medium for us"


Sankalp Dikshit Wed, 25 Apr 2018

We interviewed Shankar Nath, senior vice president and Jaskaran Singh Kapany, vice president, marketing, Paytm.

Is LinkedIn becoming the new Facebook?


Sankalp Dikshit Fri, 20 Apr 2018

The professional networking site recently launched a mass media campaign. We analyse LinkedIn the product - and LinkedIn the advertiser.

Coca-Cola launches its 'Share a Coke' campaign in the Indian market


Sankalp Dikshit Wed, 04 Apr 2018

After PepsiCo, Coca-Cola explores 'bromance' in its new ad which promotes a new label change. Take a look.

Fevicol puns on deodorant advertising in this spot


Sankalp Dikshit Mon, 02 Apr 2018

The ad is Fevicol Ezee Spray's first TVC. We spoke to the brand team about the effort.

ABBY jurors on Mumbai billboards

OOH News

Sankalp Dikshit Tue, 13 Mar 2018

A month away from Goafest, the awards team has put its jurors' mugshots on billboards. A look at the campaign.

Enormous Brands bags Dish TV's creative mandate


Sankalp Dikshit Thu, 08 Mar 2018

The account size is estimated to be between Rs 60-90 crores.

Brands bat for gender equality in Women's Day videos


Sankalp Dikshit Thu, 08 Mar 2018

Here's a quick look at our pick of the lot.

"Don't need advertising to meet next year's number": Byju's


Sankalp Dikshit Mon, 05 Mar 2018

A look at the ed-tech company's advertising journey so far...

BBH India crafts a glossless diamond ad


Sankalp Dikshit Fri, 23 Feb 2018

A look at BBH's new ad for the Diamond Producers Association.

Oppo's 13-minute-long 'mascotisation' video


Sankalp Dikshit Tue, 20 Feb 2018

The brand's latest ad is a mini-movie directed by Mohit Suri.