News Archive

Stories by : Satrajit Sen

Profile: Rameet Arora: Instinctive Marketer


Satrajit Sen Mon, 19 Jan 2015

Arora who wanted to be a doctor and then an economist, ended up as an 'instinctive' marketer, having handled brands across media, food, real estate and other genres. afaqs! profiles the CMO of restaurant search and review site, Zomato.

India to have 550 million Internet users by 2018: Report


Satrajit Sen Fri, 16 Jan 2015

The number of Internet users in rural areas will touch 210 million by 2018.

BIBA: Celebrating everyday occasions


Satrajit Sen Mon, 12 Jan 2015

The women's ethnic-wear brand launches a campaign where individual style mingles with clothing panache.

Reebok: From flab to fab in 100 Days


Satrajit Sen Tue, 06 Jan 2015

India's bestselling author is all set to embark on a fitness challenge, 'Reeboot 100' with Reebok.

GroupM ESP predicts top trends for 2015


Satrajit Sen Fri, 02 Jan 2015

Honda has roped in author Chetan Bhagat for a branded content campaign for its compact sedan, Amaze.

Online Advertising: The Rise of Video


Satrajit Sen Fri, 02 Jan 2015

Online video advertising sets a scorching pace as brands take to it with enthusiasm.

Despite Ban, TaxiForSure TV Spots Stay Put


Satrajit Sen Fri, 12 Dec 2014

The brand's ad campaign that hit TV screens on December 5, stays on air despite the ban on its service. A look at the pros and cons of a media plan that stays put even in the absence of the product being advertised.

E-commerce: Pairing Off


Satrajit Sen Tue, 09 Dec 2014

Why do marketers give e-commerce platforms exclusive rights to sell their products?

Durex Launches 'Rex Talk' With Ranveer


Satrajit Sen Tue, 02 Dec 2014

Yesterday was World AIDS Day. On the occasion, Durex, condom brand from Reckitt Benckiser, launched a campaign that urges people to talk freely about sex. The campaign features brand ambassador Ranveer Singh, last seen gyrating, oops, we mean, doing the Rex on YouTube.

Raghav Bahl to launch as a Mobile First News Service


Satrajit Sen Mon, 01 Dec 2014

The company has kept February 2015 as a target for the soft launch and will roll out the platform to the public in March 2015.

Foodpanda Turns Food Police


Satrajit Sen Tue, 25 Nov 2014

Online food ordering platform goes mass with its promise of ensuring every stage of the delivery process is up to the mark. Are the TVCs up to the mark, though? A look at the effort.

Bajaj Allianz: The Trouble-free Mantra


Satrajit Sen Mon, 17 Nov 2014

The brand has collaborated with The Viral Fever for this campaign which saw active participation across all social media platforms.

Paper Boat: Tasty Memoirs


Satrajit Sen Mon, 10 Nov 2014

The juice brand's latest activation-based campaign attempts to bring youngsters closer to their parents by igniting fond memories.