News Archive

Stories by : Sunit Roy

GoDaddy targets tier 2 and 3 'Bijness' owners in new campaign


Sunit Roy Mon, 10 Dec 2018

The campaign will be available in seven Indian languages - Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu.

What's Dettol got to do with fighting air pollution?


Sunit Roy Mon, 26 Nov 2018

A lot - RB is advertising its new Dettol SiTiSHIELD masks. Short-term, opportunistic product diversification? Or a viable long-term business?

Will this uniquely desi insight help Birla Aerocon sell pipes?


Sunit Roy Wed, 21 Nov 2018

A look at the brand's first mass media outing.

Adidas, Real Kashmir Football Club churn out 2.9 haunting minutes of digital content


Sunit Roy Mon, 05 Nov 2018

Conceptualised by Cheil WW India, this film is part of a campaign called #TheRealKashmir.

New Honda spot traces storyline of recent Hero ad...


Sunit Roy Wed, 10 Oct 2018

Both two-wheeler brands released ads just months apart. A look at the coincidence.

Apollo Munich encourages people to #NeverGiveUp while fighting cancer


Sunit Roy Wed, 03 Oct 2018

The brand's latest digital campaign is a precursor to Apollo Munich's new cancer-specific plan - 'iCan'.

RepIndia bags Timex India's biz


Sunit Roy Tue, 25 Sep 2018

The mandate includes strategising growth in SEO, optimising the existing website, building a niche readership through blogging, and disseminating social media campaigns through content marketing.

Samsung attempts tear-jerker with ad for Bixby Voice Assistant


Sunit Roy Mon, 24 Sep 2018

Conceptualised by Cheil WW India, the video is based on a real-life story.

100 years, 10 ads: Does Britannia's centennial media burst cut it?


Sunit Roy Tue, 18 Sep 2018

A look at Lowe Lintas' campaign on the occasion.

RepIndia wins digital mandate for Ranna Gill


Sunit Roy Fri, 14 Sep 2018

The mandate includes enhancing brand equity while increasing awareness for the fashion label.

Few years back this ad would've featured a male protagonist...


Sunit Roy Thu, 13 Sep 2018

A closer look at vehicle insurance brand CocoRide's maiden digital film.