News Archive

Stories by : Sunit Roy

A closer look at Zee Cinema's re-branding exercise


Sunit Roy Wed, 17 Apr 2019

We spoke to Prathyusha Agarwal - CMO, ZEEL, about the new logo and its brand positioning - 'Seene Mein Cinema'.

"While the Pro Kabaddi League is an established product, it doesn't have to be the only one..."

Media Publishing

Sunit Roy Thu, 11 Apr 2019

...The Indo International Premier Kabaddi League will be telecast between May 13 and June 4 on DSPORT, MTV and MTV HD+, DD Sports as well as several regional networks. We spoke to RC Venkateish - MD & CEO, Lex Sportel, about the tournament.

Sanjay Gupta is director - marketing strategy for US and Canada markets at Uber


Sunit Roy Thu, 04 Apr 2019

Gupta joined Uber India in May 2017 as head of marketing.

Should the likes of Hotstar, Netflix, Amazon Prime be afraid of Apple TV+?


Sunit Roy Wed, 03 Apr 2019

As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem.

Pulse adds masala to candy category; rivals get active


Sunit Roy Fri, 29 Mar 2019

After Pulse's success, the hard-boiled candy segment has seen a lot of activity from rival brands vying for the same consumers. Alpenliebe is the latest in the list.

Amazon is back with a new catchphrase - "Kitne Mein Mila"


Sunit Roy Fri, 22 Mar 2019

Amazon has consistently delivered shudh desi insight-led taglines. A quick roundup of some memorable ones over the years.

As Big Bazaar makes over 140 stores wheelchair-friendly...


Sunit Roy Wed, 20 Mar 2019

In a country that pretends that the disabled don't exist, Big Bazaar's initiative is positively revolutionary. Will it pressure other retail chains to respond?

Bournvita's take on exam pressure this year...


Sunit Roy Tue, 19 Mar 2019

Through its latest video centred on exam pressure, the brand continues to encourage parents to #LookBeyondMarks

"Work-Life Balance is an aspiration in most of Southeast Asia": Anshul Punhani, CMO, APAC & Gulf,


Sunit Roy Wed, 13 Mar 2019

Job portal focuses on the reality of over-worked Indians in new spot by Famous Innovations.

"Luxury consumers are knowledgeable, well-travelled and discerning": Ankur Kansal, Jaguar Land Rover...


Sunit Roy Thu, 07 Mar 2019

... the Jaguar Land Rover India brand director, elaborates on its latest 'Never Stop Discovering' campaign to raise awareness of wildlife conservation and the Land Rover Discovery Sport.

Surf Excel's new ad takes its 'Daag Acche Hai' proposition ahead


Sunit Roy Wed, 06 Mar 2019

This time the detergent brand from HUL releases a Holi-centric campaign titled #RangLaayeSang.

Ranveer Singh gets a call from Xiaomi head Manu Kumar Jain...


Sunit Roy Thu, 28 Feb 2019

That's the plot of this new teaser. Once you get past Ranveer Singh's mad moves, don't miss the way team Xiaomi has inserted its India boss Manu Kumar Jain into the film.

Pepsi's 'Swag' spot makes denims a symbol of rebellion again


Sunit Roy Wed, 27 Feb 2019

In an ad titled 'Har Ghooth Mein Swag', clearly designed to target millennials, Pepsi recycles 1950s funda of jeans as a symbol of rebellion.