Sunit Roy Wed, 17 Apr 2019
We spoke to Prathyusha Agarwal - CMO, ZEEL, about the new logo and its brand positioning - 'Seene Mein Cinema'.
Sunit Roy Thu, 11 Apr 2019
...The Indo International Premier Kabaddi League will be telecast between May 13 and June 4 on DSPORT, MTV and MTV HD+, DD Sports as well as several regional networks. We spoke to RC Venkateish - MD & CEO, Lex Sportel, about the tournament.
Sunit Roy Thu, 04 Apr 2019
Gupta joined Uber India in May 2017 as head of marketing.
Sunit Roy Wed, 03 Apr 2019
As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem.
Sunit Roy Fri, 29 Mar 2019
After Pulse's success, the hard-boiled candy segment has seen a lot of activity from rival brands vying for the same consumers. Alpenliebe is the latest in the list.
Sunit Roy Fri, 22 Mar 2019
Amazon has consistently delivered shudh desi insight-led taglines. A quick roundup of some memorable ones over the years.
Sunit Roy Wed, 20 Mar 2019
In a country that pretends that the disabled don't exist, Big Bazaar's initiative is positively revolutionary. Will it pressure other retail chains to respond?
"Work-Life Balance is an aspiration in most of Southeast Asia": Anshul Punhani, CMO, APAC & Gulf, Monster.comAdvertising
Sunit Roy Wed, 13 Mar 2019
Job portal Monster.com focuses on the reality of over-worked Indians in new spot by Famous Innovations.
"Luxury consumers are knowledgeable, well-travelled and discerning": Ankur Kansal, Jaguar Land Rover...Digital
Sunit Roy Thu, 07 Mar 2019
... the Jaguar Land Rover India brand director, elaborates on its latest 'Never Stop Discovering' campaign to raise awareness of wildlife conservation and the Land Rover Discovery Sport.
Sunit Roy Wed, 06 Mar 2019
This time the detergent brand from HUL releases a Holi-centric campaign titled #RangLaayeSang.
Sunit Roy Thu, 28 Feb 2019
That's the plot of this new teaser. Once you get past Ranveer Singh's mad moves, don't miss the way team Xiaomi has inserted its India boss Manu Kumar Jain into the film.
Sunit Roy Wed, 27 Feb 2019
In an ad titled 'Har Ghooth Mein Swag', clearly designed to target millennials, Pepsi recycles 1950s funda of jeans as a symbol of rebellion.