News Archive

Stories by : Sunit Roy

Adidas, Real Kashmir Football Club churn out 2.9 haunting minutes of digital content


Sunit Roy Mon, 05 Nov 2018

Conceptualised by Cheil WW India, this film is part of a campaign called #TheRealKashmir.

New Honda spot traces storyline of recent Hero ad...


Sunit Roy Wed, 10 Oct 2018

Both two-wheeler brands released ads just months apart. A look at the coincidence.

Apollo Munich encourages people to #NeverGiveUp while fighting cancer


Sunit Roy Wed, 03 Oct 2018

The brand's latest digital campaign is a precursor to Apollo Munich's new cancer-specific plan - 'iCan'.

RepIndia bags Timex India's biz


Sunit Roy Tue, 25 Sep 2018

The mandate includes strategising growth in SEO, optimising the existing website, building a niche readership through blogging, and disseminating social media campaigns through content marketing.

Samsung attempts tear-jerker with ad for Bixby Voice Assistant


Sunit Roy Mon, 24 Sep 2018

Conceptualised by Cheil WW India, the video is based on a real-life story.

100 years, 10 ads: Does Britannia's centennial media burst cut it?


Sunit Roy Tue, 18 Sep 2018

A look at Lowe Lintas' campaign on the occasion.

RepIndia wins digital mandate for Ranna Gill


Sunit Roy Fri, 14 Sep 2018

The mandate includes enhancing brand equity while increasing awareness for the fashion label.

Few years back this ad would've featured a male protagonist...


Sunit Roy Thu, 13 Sep 2018

A closer look at vehicle insurance brand CocoRide's maiden digital film.

RepIndia bags digital and creative mandate of Flipkart Ads


Sunit Roy Fri, 07 Sep 2018

The account will be managed by the agency's Bengaluru office.

#SleepyUncle decoded...


Sunit Roy Fri, 07 Sep 2018

A closer look at Philips' new consumer-facing campaign for sleep apnea related products.

"'Baap ka Road' was an instinctive insight": R Balki on his latest outing as ad film writer-director


Sunit Roy Tue, 28 Aug 2018

A closer look at the three recent social awareness films released by Ministry of Road Transport and Highways that have tickled many a netizen across social media.