News Archive

Stories by : Sunit Roy

"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global


Sunit Roy Wed, 19 Jun 2019

In an exclusive chat with afaqs! the VP and country head of HMD Global talks about Nokia 2.2 and its latest campaign featuring Alia Bhatt.

"Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps


Sunit Roy Fri, 14 Jun 2019

We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment.

Ahmedabad sees Blue Humpback Whales on roads

OOH News

Sunit Roy Fri, 07 Jun 2019

JadeBlue along with Fresh Lime Soda Creatives has installed a 40-feet-long whale to create awareness around global warming.

From Water Protection to Car Protection: Kent takes a new turn


Sunit Roy Thu, 23 May 2019

The RO brand ropes in Shahrukh Khan for its maiden campaign to promote KENT CamEye.

Akshat Bhardwaj joins RepIndia as creative director


Sunit Roy Thu, 16 May 2019

Previously, Bhardwaj was working with Interactive Avenues as creative director.

Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai


Sunit Roy Wed, 15 May 2019

Angoori, Guddan and six other leading protagonists of popular shows surprise viewers with their 'Chatpateykhayaal'.

Why are auto sales on the decline?


Sunit Roy Mon, 13 May 2019

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.

Bajaj Auto rejigs top management


Sunit Roy Thu, 09 May 2019

Eric Vas, Sarang Kanade and Sumeet Narang get new roles.

Brands and Bots


Sunit Roy Mon, 06 May 2019

Whether they need to or not, brands are bot-ifying! A look at some examples.

Nestlé now has an AI bot - NINA...


Sunit Roy Tue, 30 Apr 2019

Nestlé India's Nutrition Assistant is the country's first AI Assistant built in association with Google.

'No vote, no choice of burger', says McDonald's


Sunit Roy Thu, 25 Apr 2019

The activation has been conceptualised and executed by the DDB Mudra Group.

Aquaguard, Bisleri echo one another; don't spread brand name to category, say both


Sunit Roy Tue, 23 Apr 2019

Halo of success or shadow of dilution? We spot two similar ads by two brands - both leaders of their respective categories.

A closer look at Zee Cinema's re-branding exercise


Sunit Roy Wed, 17 Apr 2019

We spoke to Prathyusha Agarwal - CMO, ZEEL, about the new logo and its brand positioning - 'Seene Mein Cinema'.