News Archive

Stories by : Sunit Roy

Your favourite Rola Cola may be back soon


Sunit Roy Fri, 22 Feb 2019

Parle plans to relaunch the hard-boiled candy with Cola flavour after consumer demand on twitter.

A closer look at Paisabazaar's 'Wedding Speech' advert


Sunit Roy Thu, 21 Feb 2019

This long-form film crafted by Enormous Brands, features a hearing/speech impaired protagonist.

How will FB's whip for political ads impact the ecosystem?


Sunit Roy Tue, 19 Feb 2019

Will there be a ripple effect of Facebook's push for transparency in political advertising beyond the obvious? Here are some theories.

Brands at Kumbh: A story in pictures

OOH News

Sunit Roy Tue, 19 Feb 2019

Here's a look at what brands are doing at ground zero.

"Instead of asking 'Kitna Deti Hai?'..." says Tata Nexon


Sunit Roy Thu, 14 Feb 2019

In a recent spot that highlights safety, Tata Nexon takes a dig at Maruti's famous 'Kitna Deti Hai' line...

This ad is based on the story of a visually-impaired chess champion


Sunit Roy Wed, 13 Feb 2019

Hint: It takes the familiar 'Sar Utha Ke Jiyo' idea forward.

'Boost is the secret of my energy': 1 tagline, 3 decades, many cricket champs


Sunit Roy Fri, 08 Feb 2019

Boost is out with a brand new ad film that features Virat Kohli. As he utters the familiar words 'Boost is the secret of our energy', we can't help but feel a little nostalgic.

Firstpost to launch print edition on January 26

Media Publishing

Sunit Roy Sat, 26 Jan 2019

The weekly newspaper will be circulated every Saturday in Delhi and Mumbai.

Dhoni teases "fans" in Orient Electric's latest campaign


Sunit Roy Mon, 21 Jan 2019

The brand released teaser ads for its Aeroslim fan.

The Great Khali is back in adland, this time for Nestle Munch...


Sunit Roy Tue, 08 Jan 2019

We analyse his equity as the face of a brand.

"If you skip this video, you might skip bringing a smile to someone's face"


Sunit Roy Mon, 24 Dec 2018

That's how Himalaya's YouTube video #EkNayiMuskaan begins. It's about cleft lip surgeries.

Pulse Candy attempts brand story in 10-seconders


Sunit Roy Wed, 12 Dec 2018

We spoke to Shashank Surana, VP - new product development, DS Group, about the ad snippets.