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News Archive

Stories by : Sunit Roy and Ashwini Gangal

Pulse Candy attempts brand story in 10-seconders


Sunit Roy Wed, 12 Dec 2018

We spoke to Shashank Surana, VP - new product development, DS Group, about the ad snippets.

GoDaddy targets tier 2 and 3 'Bijness' owners in new campaign


Sunit Roy Mon, 10 Dec 2018

The campaign will be available in seven Indian languages - Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu.

Why the birth of Wunderman Thompson is relevant to everyone in advertising


Ashwini Gangal Wed, 28 Nov 2018

WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.

What's Dettol got to do with fighting air pollution?


Sunit Roy Mon, 26 Nov 2018

A lot - RB is advertising its new Dettol SiTiSHIELD masks. Short-term, opportunistic product diversification? Or a viable long-term business?

Will this uniquely desi insight help Birla Aerocon sell pipes?


Sunit Roy Wed, 21 Nov 2018

A look at the brand's first mass media outing.

Adidas, Real Kashmir Football Club churn out 2.9 haunting minutes of digital content


Sunit Roy Mon, 05 Nov 2018

Conceptualised by Cheil WW India, this film is part of a campaign called #TheRealKashmir.

"Digital video must be honest; you've got to let the warts show": The Quint's Ritu Kapur


Ashwini Gangal Fri, 19 Oct 2018

The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.

Will Indians pay for content?


Ashwini Gangal Thu, 18 Oct 2018

Online publishing in India has been built on the back of advertising. Many question whether this is sustainable. What will it take to get Indians to pay for content?

Search versus social traffic: What's more precious to web publishers?


Ashwini Gangal Wed, 17 Oct 2018

The answer depends on the genre of the content in question, among other things.

"Broadcast and online audiences have very different needs": Suparna Singh, CEO, NDTV Group

Media Publishing

Ashwini Gangal Tue, 16 Oct 2018

At Digipub World 2018, Vanita Kohli-Khandekar, contributing editor, Business Standard, interviewed Suparna Singh, CEO, NDTV Group, about NDTV Convergence, one of India's largest digital news entities.