Sunit Roy Mon, 10 Dec 2018
The campaign will be available in seven Indian languages - Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu.
Ashwini Gangal Tue, 04 Dec 2018
Over to the experts.
Ashwini Gangal Wed, 28 Nov 2018
WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.
Sunit Roy Mon, 26 Nov 2018
A lot - RB is advertising its new Dettol SiTiSHIELD masks. Short-term, opportunistic product diversification? Or a viable long-term business?
Sunit Roy Wed, 21 Nov 2018
A look at the brand's first mass media outing.
Sunit Roy Wed, 07 Nov 2018
The catch-phrase is - 'Tere Naam Ki Coca-Cola...
Sunit Roy Mon, 05 Nov 2018
Conceptualised by Cheil WW India, this film is part of a campaign called #TheRealKashmir.
"Men today are not bound by definitions of 'masculinity' set by previous generations": Suparna Mitra, CMO, Titan Watches and AccessoriesAdvertising
Sunit Roy Thu, 25 Oct 2018
Titan Octane's latest campaign breaks the 'Macho' myth.
Ashwini Gangal Fri, 19 Oct 2018
The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.
Ashwini Gangal Wed, 17 Oct 2018
The answer depends on the genre of the content in question, among other things.
Ashwini Gangal Tue, 16 Oct 2018
At Digipub World 2018, Vanita Kohli-Khandekar, contributing editor, Business Standard, interviewed Suparna Singh, CEO, NDTV Group, about NDTV Convergence, one of India's largest digital news entities.