News Archive

Stories by : Surina Sayal

UTV Action Telugu gives mall-goers a 'rocky' ride

OOH News

Surina Sayal Mon, 05 Sep 2011

Two action-packed brands created a rock climbing activation for mall-goers in Hyderabad and Vishakhapatnam over the last weekend. launches private vehicle advertising in Kolkata with 'Ads on Wheels'

OOH News

Surina Sayal Mon, 29 Aug 2011

Ads on Wheels allows private car owners to display promotional stickers on their cars, and allows them to earn fuel vouchers.

L&T Finance Holdings launches IPO at NSE with an innovative 'touch'

OOH News

Surina Sayal Thu, 25 Aug 2011

Brand Box created an event around the launch and achieved a first by launching an event within the National Stock Exchange premises.

VIP takes 'Happy Journey' promise on ground

OOH News

Surina Sayal Mon, 22 Aug 2011

The initiative had VIP Industries and Radio Mirchi branded vehicles offering 'Happy Journeys' to commuters in the form of convenient pickups and drop offs within Mumbai, in the monsoon season.

Bicycle branding: KLM Airlines takes off on DelhiByCycle's two wheelers


Surina Sayal Thu, 11 Aug 2011

Fifty orange cycles, as part of the cycle tours in Delhi, are carrying KLM Royal Dutch Airlines' brand message of 'Take care of tomorrow -- today'.

Indian agencies win big at PMAA; bring home 55 awards in all


Surina Sayal Tue, 09 Aug 2011

Seven gold Dragons were won by Indian agencies. Three went to Mudra Max, two to Jagran Solutions and one each to Hungama Digital Media Entertainment and Bates 141.

Realm Media strengthens South operations; appoints Ovez Khan as group VP

OOH News

Surina Sayal Mon, 08 Aug 2011

With Khan joining Realm, his entrepreneurial venture, Billboards India, also becomes a part of the Realm Retail business.

The next milestone is avant-garde: Nabendu Bhattacharyya

OOH News

Surina Sayal Mon, 08 Aug 2011

Twenty-one months ago, armed with an entrepreneurial streak and a few close colleagues, Nabendu Bhattacharyya, founder and managing director, Milestone Brandcom, who having spent a decade at Ogilvy Action, quit as president, to launch the OOH (out of home) agency, during one of the lowest financial phases of the decade. Bhattacharyya, in an exclusive interview with afaqs!, talks about his future plans for the agency, its vision, and its learnings.

Defining Moments: A P Parigi: Magic moments


Surina Sayal Fri, 05 Aug 2011

The veteran has played multiple leadership roles and excelled at each. He gave up work full-time in order to 'chase the rainbow', blending different learnings and skills, to make a beautiful success story.

RC&M 'lights up' on-ground activations for BPL Chirag

OOH News

Surina Sayal Mon, 01 Aug 2011

The experiential marketing agency helped promote BPL Techno Vision's new launch, BPL Chirag, in multiple towns and rural areas in UP with demos, games and dealer interactions.

Brand & More MAPP secures ad rights for yellow cabs and private buses in Kolkata

OOH News

Surina Sayal Thu, 28 Jul 2011

The agency has bagged the advertising display rights on 10,000 buses and 32,000 yellow cabs in West Bengal's capital.

Posterscope builds intrigue for Reebok EasyTone with 'reveal' campaign

OOH News

Surina Sayal Wed, 27 Jul 2011

The digital OOH campaign, SMS 2 Unveil, engages and builds interactivity between the brand and consumers at a Delhi mall.

Shubhranshu Singh appointed as marketing director at Visa


Surina Sayal Fri, 22 Jul 2011

Singh, who moves in from Diageo, will report directly to David Fielding, head of marketing, Asia-Pacific, Visa.